Receptional’s Top 10 Digital Marketing Articles From 2014
To top off a great year of content from Receptional, we’ve pulled together 10 of the most popular articles from our blog. Just in case you missed them first time round!
1. Nineteen things Matt Cutts said in 2013 that changed the way we build links
At the beginning of 2014 our SEO consultant, Barrie Smith, published a roundup of 19 things Matt Cutts, Google’s Head of Search Spam, had said that changed link building. If you want to find out what best practice link building looks like, and how to avoid getting kicked out of Google, read on.
2. Fourteen essential tips for a profitable e-commerce website
Some 72% of UK adults bought goods online in 2013. So, here are 14 essential tips for a profitable website. Read more
3. Over 100 brilliant tips and insights from BrightonSEO 2014
The popular search conference is held in sunny Brighton twice a year. This article showcases 107 tips from April’s conference, covering areas such as the changing nature of building links, Google’s ranking signals, and hacks for content marketing. Read all the tips here
4. Seven essential tips for optimising a webpage
If you want to ensure your site’s web pages are well optimised these seven tips are crucial. Find out more
5. Six email marketing dos and five definite don’ts
Email marketing is an incredibly powerful way of driving traffic to your website. Not only that, but email visitors are likely to be more engaged with your business because they’ve actively subscribed to your newsletter. Find out how you can capitalise on your email list with 6 email marketing must dos and 5 definite don’ts.
6. 84 amazing tips & insights from the Content Marketing Show
This year’s content marketing show migrated to Brighton to reflect the event’s growing popularity. Creating great content is one of the best ways of driving more traffic to your site and engaging your audience. Here are 84 tips that will help you be a better content marketer
7. AdWords review extensions helped CTR soar by 66%
Back in February Google rolled out the “Review Extension” to its AdWords advertisers. We have seen this extension improve click through rates (CTR) for one of our clients by up to 66%. Find out how you can make the most of reviews in your paid ads.
8. 93 crucial tips from #BrightonSEO
The twice yearly BrightonSEO conference took place in September.
Talks covered how to avoid website cannibalisation, the future of content, and international outreach. Read the article in full here.
9. Six fundamental features of high converting landing pages
Traffic is what we want. But not any traffic. We want to get this traffic to convert, right? Discover six features of high converting landing pages
10. [Free PDF] The definitive guide to link penalty resolution
Lots of sites, including big brands, have been hit by a Google penalty in the last year or so. To help these brands recover quickly, we published a free and definitive guide to link penalty resolution.. Download your free guide here
There should be enough reading here to keep you entertained over Christmas!
If you do need any help with any of the topics or services mentioned in these articles, please do not hesitate to get in touch with us.
Finally, we’d like to wish all of our clients and readers a very merry Christmas and a Happy New Year!