A cost effective and highly measurable form of advertising that includes pay per click advertising, banner advertising, contextual ads, email marketing and social media advertising.
Key benefits
- Increases visitors, sales and enquiries
- Highly targeted form of marketing
- Extremely cost effective
- Helps builds brands and awareness of new products and services
- Measurable to the point of sale
- Transparent return on investment
- Speak to one of our advertising consultants on 01525 715520 or contact us online
What is Online Advertising?
Online advertising is an extremely cost effective way of generating highly qualified sales leads and targeted visitors to your website. One of the main benefits that online advertising has over more traditional forms of advertising is that the results are measurable as you are able to track the responses to your advert all the way through to customer engagement or sale. This makes advertising online an attractive option for marketers as they are able to measure the return on investment and assess what advertising campaigns are driving high quality sales leads.
Pay Per Click Advertising
In February 1998, GoTo.com allowed advertisers and what are now PPC managementagencies the ability to pay to appear at the top of the search results on a pay per click basis, which gave website owners the chance to influence the position and their advertising message to the end user. Google launched its pay per click service in Feb 2002 to work along side their cost per impression model and finally Microsoft launched their pay per click service in August 2006. Pay per click is one of the most successful forms of online advertising as you have a level of editorial control, you only pay for visitors that arrive at your website and you can track visitors to sales to establish the ROI of your campaigns.
Banner Advertising
Banner ads have been online building brands and raising product awareness for around 15 years. This is achieved by embedding attractive banners into highly relevant and targeted web pages to entice users to click through to your website. Banners come in all shapes and sizes, although the most common formats are Rectangular & pop ups, Banner and button and Skyscraper ads.
The key for a successful banner advertising campaign is in the initial targeting and planning and making sure that the sites you are intending to advertise on are the best match for your target market. Time should be invested for comprehensive research using industry tools such as Google's Ad Planner to identify relevant placements that are likely to attract your target audience, which will improve your chances of a successful banner advertising campaign.
Contextual Advertising
Contextual ads are an effective way of reaching your target audience by displaying online advertisements on highly targeted and relevant websites that offer products and services that compliment your business and your target market. Contextual advertisements usually take the form of either image or text ads and can run along side your PPC campaigns to reach potential customers that may be inaccessible through your search campaigns.
Similarly to banner advertising, selecting the right partner sites that fit in with your business and your target market is crucial and resources should be set aside to find the right sites that offer rich content that would interest your target market.
Internet Advertising Models
We create and manage a large number of online advertising campaigns for our clients across a wide range of advertising models and products, although the most common ways to purchase internet advertising space are on a cost per click, CPM and CPA basis,
Cost Per Click Advertising
Cost per click is the advertising model that Google Adwords, Yahoo Search Marketing and Microsoft Adcentreuse for their pay per click programs and has proved extremely popular and successful with advertisers. Under the CPC model you do not pay for a visitor until they have read your marketing message and clicked on your ad to arrive at your website.
Cost Per Acquisition Advertising
CPA advertising is a performance based model, which is closely associated to affiliate marketing and was introduced to the Google Adwords system in March 2007. Cost per acquisition campaigns allow advertisers to define specific actions (sales, sign ups, contact forms) and how much they are willing to pay for that action. From an advertisers point of view a CPA campaign is low risk strategy as you only pay for the sales enquiries you receive irrespective of the clicks or the number of times your ad has been loaded.
Cost Per Impression Advertising
CPM (cost per impressions or cost per views) advertising is usually associated with banner advertising. CPM advertising differs from the CPC model as you are charged for every time your advertisement is loaded on a web page. The most common CPM structure is a fixed cost per 1000 impressions.
Why use Receptional?
As an online advertising agency we have been at the forefront of internet marketing since 1999 and are Google Adwords Qualified Company, a member of Microsoft's AdExcellence program and an Overture Accredited SEM. All of our internet advertising consultants are Google Adwords professionals and have excellent in-depth knowledge of advertising techniques and strategies that can work for you.
Our Advertising Consultants
You will be assigned a marketing consultant to help plan, implement, track and refine your advertising campaigns to make them as successful as possible. We are committed to maximising your ROI through our in depth industry knowledge and commitment to success. Our consultants are always on hand to recommend new strategies and identify new opportunities to help grow your business online.
Talk to an Advertising Specialist
If you would like to discuss your existing campaign or to set up new online advertisements you can get in touch via telephone on 01525 715520, via email to sales@receptional.com or using our enquiry form below. If you prefer to talk things over face to face, visitors are more than welcome at our Bedfordshire office, or we can come and visit you.
