Call Tracking – Measuring Offsite Conversions: Advertising

Key benefits

Tracks & records every sale & lead you generate on the telephone from all marketing sources.
Fully integrates with Google and Yahoo Analytics to identify how profitable your PPC campaigns are and what campaigns / ad groups are driving high quality telephone leads.
Allows you to improve the ROI of your marketing campaigns by understanding their true value.
Identifies the cities and regions that your products and services are performing well in, allowing more dynamic marketing to generate greater ROI from these areas.
Speak to one of our pay per click professionals on 01525 715520 or contact us online.

What is Call Tracking?

As well as tracking sales and leads that occur onsite, Receptional also have the capability to measure conversions that are performed over the phone, which allows you to see the true value of your marketing campaigns.

We are able to track phone calls made to your business back to their original source whether it's a visitor from ppc, seo, email / newsletter campaigns or from more traditional forms of advertising (direct mail, exhibitions, television and radio advertising).

Having this powerful information allows you to identify the ROI of all of your marketing campaigns and see what channels need improving and what campaigns need developing.

How does the system work?

The telephone tracking system is extremely simple and very user friendly and can be set up in a matter of hours. Firstly, we assign a unique 0844 number to each of your marketing campaigns which will re direct to a number of your choice and then add an additional snippet of tracking code to your website.

If you are using Google Analytics we are able to configure your Analytics account to pass information to the telephone system so you can see how many phone calls have been generated via the Goal reports.

Once these tasks have been completed the phone calls will fully integrate with your existing Google Analytics account and activity can be seen in your goal reports

Recording Call Quality

To get the most out of the system and to fully measure the ROI of all your marketing campaigns it is essential to log information about the call quality, which is a simple 2 step process.

Step 1

After the call has ended you are asked whether the caller was a 'lead' or a 'sale' by selecting 1 or 2 on your hand set. You have the opportunity to input the exact value of the sale, which enables us to capture the true worth of a caller from your marketing campaigns.

Step 2

Your consultant then analyses the data and recommends strategies to improve your marketing campaigns. As well as having the details about the individual calls you will be able to see exactly how much that call was worth to your business.

All calls can be recorded and downloaded as and when you require them.

How to use this information

We have experienced marketing consultants who will analyse your call behaviour and identify opportunities and clear patterns for you to act upon. Whether it's identifying particular PPC ad groups or campaign that are generating a low level of calls and wasting budget or analysing caller behaviour from a particular city to expand in, our account managers are on hand to assist you with improving the ROI of your marketing campaigns.

As well as analysing the campaign profitability we are also able to alert you of missed calls and monitor call centre effectiveness so you can improve the quality of your service to your clients.

Why use Receptional?

Receptional are a Google Adwords Qualified Company, a member of Microsoft's AdExcellence program and an Overture Accredited SEM. We have been managing online campaigns for 9 years and have a wealth of experience in analysing and improving them so they perform to their maximum.

If you would like to talk to one of our marketing consultants you can get in touch via telephone on 01525 715520, via email to sales@receptional.com or using the enquiry form below.