"Within a month the recommendations in the audit helped us reduce costs, whilst increasing traffic levels and order numbers."
Andrew Corrie - Action Storage
Key Benefits of an Audit
- An independent PPC audit
- Your account reviewed by industry experts
- Making your PPC campaigns more efficient and cost effective
- In depth analysis with specific recommendations
- Speak to one of our pay per click professionals on 01525 715520 or contact us online
What is a PPC Audit?
The PPC Audit is an independent analysis of your existing pay per click accounts resulting in specific recommendations to make your campaigns more efficient and to improve your return on advertising spend. Our advertising professionals will review all aspects of your PPC campaigns and document their recommendations and opportunities for improvements. The audit will allow you to see exactly what aspects of your campaign are profitable and need developing for further profitability and what areas are under performing and potentially wasting budget.
What is included in a PPC Audit?
Each pay per click audit is unique and tailored to suit your individual needs but typically an audit includes;
Analysis of existing campaign performance
It is important to understand how your current campaigns are performing as this allows us to analyse the historical performance and plot seasonal trends. With access to your web analytics system we will be able to assess the campaign strengths and weaknesses with regards to conversion rates and CPA and set benchmarks for future improvements.
Account and campaign structure
The structure of your campaigns will be assessed to make sure that it reflects all of the products and services that you offer. From an account management perspective it is critical that time is invested in making sure the account is well organised with a logical structure as this makes it easier to analyse performance and implement future changes.
Search term performance
Our PPC specialists will review all terms in your account and identify the top performing keywords with strategies to develop these further and also highlight poor performing terms with recommendations to help their performance. Knowing what search terms are responsible for sales and leads and what terms are unprofitable and wasting budget will provide you with powerful marketing information to significantly improve your campaign performance and increase your return on advertising spend.
Keyword gap analysis
Following on from the search term performance, the PPC report also identifies missed opportunities in your pay per click strategy. Search terms that may have been originally over looked will be highlighted using a combination of industry tools and consultant research. Analysing your competitors PPC strategy can also be included in the PPC audit as this will uncover key opportunities as well as threats to your business.
Ad text analysis
A content writing specialist will review your ad text with regards to relevancy and user attractiveness and recommend additional text ads and strategies for future ads to improve the CTR's and the quality of visitor that arrive at your site.
Landing page review and analysis
Having well organised, highly targeted landing pages is an integral part of any successful pay per click campaign. To that end, all landing pages will be reviewed and quality scores assessed to see what areas of the campaign could be improved. A usability specialist will provide specific recommendations to help improve the user experience and the likeliness of conversion.
A campaign strategist will assess the campaign targeting, budget and ad scheduling used within your campaigns, identifying any missed opportunities and recommending strategies for improvements.
Content network / placement targeting
Our campaign team will outline potential areas for you to consider and build up a content network campaign plan and identify specific sites for you to target via placement ads.
Post audit Support
After the audit our consultants will offer you support and advice ensuring that the recommendations are fully understood and the audit answered any queries or concerns you had with your existing campaigns.
If ongoing support is required our consultants can assist with implementing the recommendations or be on hand for ad hoc pay per click support.
Why use Receptional?
Receptional are a Google Adwords Qualified Company, a member of Microsoft's AdExcellence program and an Overture Accredited SEM. We have been managing PPC accounts for 9 years and have a wealth of experience in improving campaigns so they perform to their maximum.
If you would like to talk to one of our PPC consultants about a PPC audit you can get in touch via telephone on 01525 715520, via email to firstname.lastname@example.org or using the enquiry form below.
Contact Our Pay Per Click Team Today