What is Pay Per Click Advertising?
Pay per click (often referred to as PPC or sponsored listings) is an advertising model that is used by many of the major search engines and has increased in popularity since its launch more than 10 years ago. Advertisers select keywords they wish their site to appear for, write ad copy and are only charged when users read the marketing message and decide to click through to their site. Pay per click advertising is a very cost effective way of generating new sales leads and enquiries and because of the excellent tools available to advertisers, it is extremely transparent and measurable to the point of sale.
There is a large element of control when managing pay per click campaigns as you can decide under what criteria you want your site to appear, what marketing message is displayed, what time of the day and where on your web site visitors arrive at.
At Receptional, we manage PPC campaigns across all 3 of the major platforms and have experienced consultants that are extremely knowledgeable in the PPC systems and their various tools.
Yahoo Search Marketing
In February 1998, GoTo.com (Overture then Yahoo) gave advertisers the ability to pay to appear at the top of the search results on a pay per click basis, which allowed website owners the chance to influence the position and their advertising message to the end user.
Receptional are 1 of only 10 companies in the UK that received the original Overture Accreditation.
Google Adwords
Google launched its pay per click service in Feb 2002 to work along side the cost per impression model, which formed the original Google AdWords program. Advertisers can to choose between a Cost Per Click, CPM (cost per thousand impressions) and CPA (cost per acquisition) model for the various advertising programs that Google offer.
Receptional are a Google Adwords Qualified Company and all of our pay per click specialist are Google Adwords professionals.
Microsoft AdCenter
Microsoft launched their pay per click service in August 2006 we were one of the first companies in the UK to receive the Microsoft Ad Excellence Membership. The Adcentre system has similar features to both Google and Yahoo, but its main point of difference is that it allows advertisers to target potential customers by their demographic information and increase their bid for users of a certain age, gender and location, which is an extremely useful feature if you are looking to attract a specific target market.
Our Pay Per Click Services
Whether you are new to pay per click advertising and would like an experienced agency to set and manage your PPC campaigns or you would like an expert review of your existing campaigns, Receptional have a dedicated team of consultants who will work with you every step of the way.
Our consultants will strive to ensure your PPC performance maximises the return on your investment and becomes an integral part of your marketing strategy.
Ongoing Monthly PPC Management
Receptional will proactively manage your pay per click account and make sure there are clearly defined targets and KPI's for our consultants to work towards. We enjoy having targets and will strive to exceed them until new ones are set.
Your pay per click consultant will work with our campaign team to devise an account structure and strategy that compliments your business goals and objectives. Our consultants will constantly provide you with campaign and industry updates, regular reports with account recommendations and next steps.
We aim to add value to your business by proving a proactive and transparent approach to pay per click management and our monthly reports and regular strategy meetings allow us to help plan and grow your online business.
One off PPC Audit Report
The PPC audit report reviews and analyses all aspects of your existing campaign and documents all recommendations and opportunities for improvements. Our team will discuss the existing campaign performance with you to establish your aims and objectives and to make sure the report is tailored to help your campaigns reach your goals
We will identify unprofitable areas of your campaign and provide clear and specific recommendations for improvements as well as suggesting strategies and techniques to develop and increase the top performing areas of your campaign.
Recommendations will be made at campaign, ad group, keyword level, with a full ROI analysis and advice on landing pages and ad text provided. The PPC audit will allow you to see exactly what aspects of your campaign are profitable and what areas are under performing and potentially wasting budget.
PPC Campaign Set Up
As well as ongoing pay per click management and the audit report, we also offer a ppc campaign set up for clients who wish to manage their PPC campaigns in house. Our consultants will liaise with you to discuss the campaign, your core products and services, profitable areas of your business and will create a targeted campaign to reflect this.
This campaign set up is managed by our campaign team who use a variety of industry tools to research targeted keywords that are relevant to your products and services. Once keywords have been agreed the team will provide you with sample adverts that focus on your key selling points, with clear calls to action to maximise the likeliness of a click through to your website.
We will provide you with a detailed campaign plan for you to review prior to launch and can either upload the campaign directly to Google, Yahoo and MSN or provide you with the data in the relevant format for you to upload yourself.
Our Adwords professionals are on hand for support and advice after launch to make your campaign as profitable as possible.
Why use Receptional?
Receptional have been managing pay per click campaigns for 9 years and have acquired a great deal of experience in managing and improving campaigns so they perform to their maximum.
We pride ourselves on our openness and transparency and work closely with our clients to make sure your pay per click campaigns reflect the overall goals and objectives of your business.
Receptional are a Google Adwords Qualified Company, a member of Microsoft's AdExcellence program and an Overture Accredited SEM. All of our pay per click consultants are Google Adwords professionals and along with our campaign team will devise a strategy and create a campaign that will maximise your ROI and generate high quality, cost effective sales leads for your business.
