PPC Health Check

As of June 2009, Receptional will be offering a free, no-obligation PPC 'health check' for potential clients to take advantage of.

What you get...

Our experienced Google AdWords qualified professionals are now offering to review your account to advise you on the state of your current PPC accounts and to look at potential areas of improvements and opportunity to ensure you are running optimized, highly profitable campaigns, aligned with your overall business objectives. We have extensive experience in dealing with clients of all industries and sizes from SME's to blue-chip multi-nationals but don't just take our word for it- see some of our case studies!

What's the catch?

There is no catch! We promise to:

• Have our Google AdWords qualified account mangers review your account for free.
• We will not make ANY changes to the account nor will we store any of your information post-health check,
• There is no hard-sell. Once the health check is complete we will email you a MANUAL report containing our findings and recommendations. If you like what you see you can contact us, if not, we promise not to bother you!
• We will not pass your details to anyone else for any reason whatsoever.

Why are we offering this?

We're offering this as the number of PPC accounts we find to be very poorly managed or at least not fulfilling their potential is far too high and frankly, it pains us! A well managed PPC campaign can be a win-win situation for everyone involved but far too many accounts are in dire need of attention with many problematic areas being-

• Poorly structured accounts lacking the granularity required to efficiently and effectively track every aspect of your campaigns.
• Ineffective bidding strategies to retain the appropriate advertising space based on your budget and overall conversion targets whether they are sales, newsletter signups, contact form submissions, enquiries, etc.
• Keyword issues- this mainly relates to match type and the lack of expansion using the appropriate tools available to include long-tail keywords.
• A lack of negative keywords to filter out irrelevant traffic that drives up the cost of your advertising campaigns and reduces the profitability of your advertising efforts.
• Sub-standard ad text not making full use of the features available to maximise your click-through rates.
• No use of ad scheduling to vary bid prices and campaign functionality by days and times of increased conversion.
• No targeting of other devices and platforms (where relevant!) i.e. iPhones and other mobile devices with full Internet browsers that are ever increasing in popularity.
• Inefficient usage of the geo and demographic targeting functions to get the right ads, in the right place and at the right time. This includes the use of Local business ads and Google maps.
• Poor, if any use of the Google content network (where relevant) and the select placements available to help you boost site exposure and on-site conversions.
• Bid management systems effectively running automated accounts, left without the human analysis and reporting required to drive the campaigns forward!

These and many other issues and opportunities are highlighted by good tracking systems and the effective use of the performance reports available. When used correctly, tracking systems and analytics reports are a gold mine of information that one MUST use to optimise your PPC accounts and maximise the return on investment.

Why should you let us do this?

We've been at the forefront of paid search since 1999 and work very closely with the main search engines, allowing us to make full use of all the tactics available to deliver you the very best results. We have experience in dealing with companies from all industries and verticals, of all sizes. Don't just take our word for it- View our case studies and testimonials!

Whether you are currently managing your campaign in-house or employing the use of an agency, this limited-time-offer allow us to demonstrate the true value of our PPC service and what Receptional's highly qualified team can bring to your paid advertising.

We are a Google Adwords Qualified Company, a member of Microsoft's AdExcellence program and an Overture Accredited SEM.   All of our pay per click consultants are Google Adwords professionals and along with our campaign team will devise a strategy and create a campaign that will maximise your ROI and generate high quality, cost effective sales leads for your business. We pride ourselves on our openness and transparency and work closely with our clients to make sure your pay per click campaigns reflect the overall goals and objectives of your business.

What do I do next?

Contact us today on 01525 715520 or here for your FREE, NO-OBLIGATION  PPC health check and see what new life we can breathe into your pay-per-click campaigns. What have you got to lose? Remember- there is no hard-sell and we promise not to do anything with your contact or account information.

Contact The Receptional PPC Team Today