AdWords allow you to advertise your website to people who are actively searching for your products or services on Google’s search engine – based on keyword matching. It is highly targeted and easy to setup. But optimising a campaign takes expertise and experience. If you are considering PPC advertising, AdWords is the place to start.
Our first step is to understand your business and the environment in which it operates. Only by working with you to identify your marketing objectives can we agree which metrics to track.
It’s a fact of life that your marketing budget is smaller than you’d like. So, you need to make it count. We’ll set up an attribution model that will help you increase the revenue you generate from each pound you spend.
Lots of people visit your site wanting something from you. But, for a variety of reasons, they’ll click away before making a transaction. Using conversion funnels, we’ll help you plot your customers’ journey through your site, so you can see where your marketing activities are weakest.
As a rule of thumb, you should invest in the traffic sources that are generating your best customers. We will set up your analytics software so you’re easily able to track your best customers (those that purchase larger than average volumes). Identifying where these customers come from can help you focus your marketing towards high-value segments of your audience.
Analytics is at the heart of everything we do: all of our SEO consultants are Google Analytics qualified. This means we make analytics simpler for you to understand and work with.
Get in touch to see how simple analytics can keep you one step ahead of your competitors: