Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website. Once you’ve set up an analytics package, you may find you’ve got more data than you can use, so you’ll also want to know what is best for you to measure. We can help you set up and configure your analytics package so that you can easily see actionable information that will help you make informed decisions and improve your bottom line.
Our first step is to understand your business and the environment in which it operates. Only by working with you to identify your marketing objectives can we agree which metrics to track.
It’s a fact of life that your marketing budget is smaller than you’d like. So, you need to make it count. We’ll set up an attribution model that will help you increase the revenue you generate from each pound you spend.
Lots of people visit your site wanting something from you. But, for a variety of reasons, they’ll click away before making a transaction. Using conversion funnels, we’ll help you plot your customers’ journey through your site, so you can see where your marketing activities are weakest.
As a rule of thumb, you should invest in the traffic sources that are generating your best customers. We will set up your analytics software so you’re easily able to track your best customers (those that purchase larger than average volumes). Identifying where these customers come from can help you focus your marketing towards high-value segments of your audience.
The information we’ll collect will give you the power to streamline your online marketing, reduce wasted spend and improve your return on investment.
Analytics is at the heart of everything we do: all of our SEO consultants are Google Analytics qualified. This means we make analytics simpler for you to understand and work with.
Get in touch to see how simple analytics can keep you one step ahead of your competitors: