How Conversion Rate Testing Generated 126% More Enquiries for Sunrise Senior Living
Sunrise Senior Living runs 27 luxury care homes across the UK. The business launched a new website in the spring of 2014. Over the subsequent nine months
Many agencies focus on attracting traffic to your site. Yet if your site’s visitors don’t convert into customers, your marketing efforts are wasted.
At Receptional we have helped dozens of clients improve their conversion rate. For example, by running a few simple tests we helped one retailer increase website sales by 21%, generating hundreds of thousands of pounds of additional sales.
If you’d like to know how Receptional’s conversion rate optimisation (CRO) services can help you convert curious visitors into valued customers, get in touch.
The key to successful CRO is to run the right tests. That’s why our consultants will start by researching your audience, their wants and needs.
Most of your site’s visitors won’t become customers. We’ll want to know why.
Only once we understand your customers will we start testing to find the best ways of increasing your conversions.
Establishing clear objectives is the key to successful optimisation. Our first step is to research and understand your business and its environment.
We’ll be examining bounce rates, evaluating cart abandonment rates, and creating heatmaps to see how your site’s pages are performing.
We’ll use our knowledge of online best practice to eliminate any obvious barriers to conversion. These could be layout, language, navigation or loading time.
Then, we’ll test, test, and test again. You’ll receive detailed reports outlining our findings and we’ll make practical suggestions to improve your site’s profitability.
“The work that Receptional have undertaken for us … has helped to increase traffic by 140% and enquiries by over 400% over the past 12 months.”
Marketing Manager, Sydney Mitchell Solicitors
“Receptional helped us plan a site that not only looked good, but also attracted the traffic we wanted, from the correct countries.”
Digital Marketing Manager, NQA
We are passionate about conversion testing – it’s one of the most effective ways of improving your business’s profits. If you’d like to know more about how Receptional can help create a testing programme for you, just get in touch.