Utilising graphics and images for link building is quickly becoming a preferred method for many businesses. They provide an efficient means of getting your message across in a way that interests your audience with a compelling and visually appealing piece of content.
Graphics come in many forms but they can all be used to generate links, such as:
So how do you use of these images to generate links?
1. Create Quality Graphics
First of all, to have a successful link building campaign you need great content, without quality graphics then the chances are you’re not going to see much of a positive reaction. If the content isn’t good enough to warrant a site’s interest then you’re simply not going to get the links. The content has to be relevant, informative and interesting for you to stand a chance of getting sites interested in using it as a linkable asset.
This graphic above was produced for one of our clients, Discount Supplements, in the run up to the London Marathon. It was posted as content on their blog as well as being used for link building leading up the event and was very successful due to the graphic being relevant, interesting and informative.
2. Guest Posts/Offering Your Graphics
Generating interesting graphics that are relevant to your industry provides you with a bank of content that you can use to exchange for links from like-minded sites. This allows you to cherry-pick the most authoritative sites within your sector ensuring that you get the most benefit from your hard work. You can simply approach these sites and offer your graphics or a guest post in exchange for a link.
Although this is a relatively drawn out process it allows you to have some control over where your content ends up, who’s seeing it and who’s linking into your site.
3. Reverse Image Search
Sometimes when you create a nice piece of original graphic content other webmasters will want to feature it on their own sites. However, these sites will often ‘forget’ to link back to the original source when posting the image. On the other hand, by far one of the easiest link building strategies is to find these sites, get in touch and politely ask for the link that you are due in exchange for the image/graphic.
Using Google’s reverse image search is a very effective way of using this strategy as it allows you to not only find your images that are being used elsewhere, but also helps you to gain insights into where your competitors are posting their images. You can use the tool to generate a list of sites that use your competitors’ images, giving you the option to get in touch with those sites and offer them your images as well.
Armed with a quality infographic, authoritative sites that would usually never give you the time of day are far more likely to embrace you with open arms. Taking interesting facts/information that you’d usually plug into an article and using them to create bright, interesting, engaging and eye-catching pieces of content is a great way to grab people’s attention and get them linking back to you.
Though this approach to link building is becoming increasingly common it can still prove to be a very efficient link building strategy.
There are many ways to obtain high-quality links through infographics. A few of these methods are:
- Outreach to bloggers/sites which may find the infographic interesting or useful
- Social outreach to influencers on Twitter and Facebook
- Uploading the graphic to infographic directory sites
We produced the above infographic for one of our clients, Morgan Pryce, in the lead up to Valentine’s Day: it was utilised for a month before Valentine’s Day to generate links from relevant sites back to our client. This worked really well due to the content being topical, interesting and useful.
5. Memes and Humour
The great thing about memes is that literally anyone is able to throw them together given five minutes and access to MS Paint. Memes and funny images have great potential to go viral, especially those with unique concepts, humorous messages and relevant topics for your target audience.
Once you have your images you can start spreading it through social media to your target audience and even promote your tweets to a wider audience of influencers. You can also use these graphics in other external content distribution campaigns such as guest blogs. If the content is well received you can then use the reverse Google image search to see who’s used the image on their site and contact those who you’d be interested in receiving a link from.
For a health and fitness client of ours we re-created an entire gym out of vegetables and let some hamsters run riot. The resulting content was very successful, generating numerous high quality organic links and a feature in the Huffington Post.
If you need help running your creative campaigns or generating engaging content, then be sure to get in touch with us.