As a little business, it can be challenging trying to compete with the big businesses and their multi-million £ budgets. The great thing about the internet, and Google’s organic results – there’s more of a level playing field than on the High Street.
(Image courtesy of Hometown Unicorn)
Sure, you may not be able to compete with their paid advertising campaigns. You may not even be able to attract the press attention that they can. But there are still several ways to make a success online and make a success of your business.
Here are five ways you can build links and generate traffic to your website to help build your brand:
Local Businesses, Individuals and Newspapers
Have you worked with any local charities, done any business with local companies, helped a local individual? If you’ve done anything significant with these, anything memorable, any special events. If you have a contact at these businesses or charities, give them a call or take them out for a lunch and use your persuasion techniques to get a link from their website. Often it doesn’t take much persuasion, on occasions simply asking for a link they will give you what you want.
Have you been featured in your local newspaper? Maybe you are hosting a local event, have a news story you can send them, want to give an interview to raise a point? Local newspapers are always on the lookout for stories – find something newsworthy to get yourself in print. Then when your article is live on the web version, contact the newspaper to persuade them to hyperlink the first mention of your brand name to your website.
Sponsor a Charity
Charities often gain links from the top websites – think of news articles linking to them etc. So in terms of building a link for Google rankings, they’re certainly a reputable source. On top of that, receiving a link from a charity can only make a positive reflection on your business, right?
If you’ve got the funds to sponsor them, make sure they link back to you. Sponsoring them may even be a way to get in a local newspaper itself. On top of that, you’re supporting a cause and everybody loves that. Perhaps be sure to sponsor a charity for the cause more than the linkthough – to be ethical.
Appeal to a Group/Society
Every company in the world has something unique about it and if your company appeals to a niche group, society or subculture, call it what you will, then there’s something you can tap into. After all, appealing to everybody isn’t going to happen unless you produce toilet roll.
Perhaps design your content around them, create offers for them and even approach them with what you’re looking for from them. Blogger Outreach can be very successful tactic here.
Host an Event
Hosting an event gives you the opportunity for numerous links. Perhaps it’s newsworthy and worth inviting a journalist from a local newspaper down. Perhaps you want to welcome representatives from that charity you sponsored – and there’s an opportunity for them to write about it on their website/news feed. Local bloggers, or that group you’re appealing to, may be invited with the potential of them writing a report of, or mentioning it on their own websites and blogs.
Contribute to other organisations
In most industries there are a few blogs or bloggers that are deemed to be the industry leaders. You may be below these on the food chain for now, but some of these will give you the opportunity to expand your reach by contributing to their website.
As a Digital Marketer myself, I expand my reach by regularly contributing to other websites. I have no shame in them being bigger companies than the one I work for. Instead, we work together to both utilise my knowledge for their benefits, and utilise their following for my growth. You can do the same in almost any industry. Someone or some company out there is blogging about your industry. You just need to charm them into letting you contribute.
If you’re a small business and need help with raising your profile online, get in touch with us, call 01525 715520