7 Definitive Do’s and Don’ts of Google AdWords Pay Per Click

7 Definitive Do’s and Don’ts of Google AdWords Pay Per Click

Using Google AdWords or Bing Advertising can be one of the most efficient and most effective ways to drive highly targeted traffic to your websites and/or landing pages in a relatively quicker time frame than other digital marketing campaigns. However, there is a cost involved as there is with other […]

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How To Find The Best Bloggers and Journalists For Your Next Campaign

How To Find The Best Bloggers and Journalists For Your Next Campaign

You have an awesome campaign idea for a client or a new project but are not quite sure where to find the right bloggers and/or journalists to target. This article will show you a few places to look for contacts as well as giving you some hints and tips for […]

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205 Tips And Tricks From SAScon

205 Tips And Tricks From SAScon

Now in its seventh year, SAScon is a search, analytics and social conference which takes place each June in Manchester, featuring some of Europe’s leading speakers. SEO and content marketer, Kayleigh Conway, was there this year and she picked up no less than 205 nifty tips and tricks for improving your […]

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5 Sure Fire Tips For Using Images And Graphics To Build Better Links

5 Sure Fire Tips For Using Images And Graphics To Build Better Links

Utilising graphics and images for link building is quickly becoming a preferred method for many businesses. They provide an efficient means of getting your message across in a way that interests your audience with a compelling and visually appealing piece of content. Graphics come in many forms but they can […]

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Five Fantastic Features Of The Yoast SEO Plugin

Five Fantastic Features Of The Yoast SEO Plugin

The Yoast SEO plugin is by far the best search engine optimisation (SEO) plugin available to WordPress. It offers excellent all round services to ensure that your site has solid technical and search engine friendly foundations. SEO is a key part of any web build as it ensures that your […]

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How to Improve Your Email Marketing and Say Goodbye to Unsubscribers

How to Improve Your Email Marketing and Say Goodbye to Unsubscribers

Email marketing might sound old school next to social media marketing and video content, however email marketing is as relevant as ever. According to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter, which is why it isn’t time to step away from this […]

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Launching a New Site? This SEO Checklist Will Tip The Balance In Your Favour

Launching a New Site? This SEO Checklist Will Tip The Balance In Your Favour

I’ve divided our checklist into four main areas – Profitability, Measurement, Content and Links. Profitability Here I’m going to show you how to make sure you optimise the site in a way that will give you a return on your investment. Choosing the keywords with which your potential customers will […]

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How to Create Video Content that Will Grow Your Business

How to Create Video Content that Will Grow Your Business

Remember when YouTube was used to fill the lulls in your work day, offering endless videos of cats doing hilarious things? Well, video has taken a more serious turn and has been tipped for the top by a Cisco report, which states that by 2019 ‘video will account for 80% […]

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Receptional Nominated For Three Digital Awards

Receptional Nominated For Three Digital Awards

Recently we shared the good news that Receptional had been nominated for the European Search Awards 2016. This week we have’ also been nominated for two MOMA Awards and The Drum Search Awards. At the MOMA Awards we will be competing for the best product/service launch on mobile for our […]

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Google Removes Right Hand Side Bar Ads: What Does This Mean For Pay Per Click?

Google Removes Right Hand Side Bar Ads: What Does This Mean For Pay Per Click?

Earlier this year, Google announced changes to the SERPs (Search Engine Results Pages) to now only show ads at the top and bottom of the search results. The changes will aim to bring the desktop experience closer to the mobile experience, although whether the number of ads shown to mobile […]

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