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Many bloggers began 2012 with a common new year’s resolution – blog more often.

For some, this has meant setting out a specific timescale – blogging Tuesdays and Thursdays perhaps. For some, this means blogging at least once a day, without fail.

“Yes, regular thought leadership – that’s what my blog needs!”

The rise of the blogger

The huge rise of people blogging on a regular basis has undoubtedly changed the web. In terms of content consumption and generation specifically, I now read more content from bloggers than I do from ‘mainstream’ media.

However, with this rise we have begun to become a race of selfish writers, with many forgetting how to give back to the blogging community. Successful blogs began not just producing great content, but linking and communicating with other blogs alike. However, the bloggers of today seem content with simply writing and publishing their own content, without a consideration for the blogging community as a whole.

This draws bloggers dangerously close to the thin line between being the really interesting guy at the party, and being the one who just won’t stop talking about themselves.

Commenting vs blogging

When talking amongst a group of people, you may bring up a topic or two, but you may listen to five. So why not reply to five posts from bloggers you favour, before blogging yourself? If someone has already blogged about a topic you were about to write on, consider replying to their post rather than blogging yourself.

Bloggers must learn to comment

This has two benefits. Firstly, it’s likely that they will check out your blog, and return the favour soon. Secondly, a lot of blog commenting platforms allow you to hyperlink your name back to your blog. 

I’m not suggesting you go around spamming blog posts with links to your site, which are likely to be deleted and blocked. Rather, spend the time giving back to the blogging community, and you will start to benefit yourself.

What goes around comes around

So this year, my new year’s resolution isn’t to blog more. It’s to comment more. Let’s start to give back!