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Further to Microsoft’s recent release of Internet Exporer 9 and their drive to establish a new search “experience” through Bing, we can now observe the effects of the HTML5 enabled browser on their search engine. View the demonstration below:

Google Instant

The recent release of Google Instant search has had very mixed reviews across the search marketing industry in it’s first week. If you didn’t notice it on Sphinn or Search Engine Land this week, read Miles Carter’s interesting take on Google Instant titled “Instant Search: Google’s Biggest Ever Mistake?

Microsoft are sure to have taken considerable note of this initial feedback and are seemingly showing their next hand with Bing and the much anticipated IE9 HTML5 functionality.

Bing’s fight for market share

This does however present more questions than answers about Bing and how they will improve upon their market share, eating into that of Google. If we consider the fact that these new features in Bing rely upon HTML5 functionality and that historically, internet user behaviour is very slow to adapt, especially when it comes to upgrading their browsers (yes, IE6 is STILL being used!), very few search users are likely to experience the new Bing functionality due to compatibility issues.

Visually appealing, same old Bing!

Although this fancy new appearance to Bing comes across as an increasingly user friendly, image driven site for mums, it doesn’t get over the simple fact that it’s search capabilities are still lacking behind that of Google and the uptake to the search engine remains relatively slow.

Sorry Microsoft but a few fancy visual touch up’s hasn’t got me convinced yet, so I’m sticking to Google – with instant search switched off.

Try IE9 Beta for yourself here

What do you think of Bing’s latest demonstration? Do you like it? Can it take away market share from Google?

Nick AndrewsSEO Consultant