At Friday’s BrightonSEO conference, Richard Falconer, who’s Head of Technical Search at marketing agency LBi, outlined some underused search engine optimisation (SEO) tactics.

One was a technical method of crawling websites – called grebbing – that produced some intriguing political results.

It is possible to use Richard’s technique to discover pages that remain half-formed – like this one from the Conservative Party’s official policy on single mothers:

Conservatives-page

As any publisher will confirm, ‘Lorem ipsum’ text is traditionally used when text isn’t ready for publication. Though single mothers not familiar with ‘Lorem ipsum’ might find a policy that appears to be written in Latin a little out of touch.

For those looking for more information, clicking below the message ‘Find out what we’re doing to help single mothers’ leads to a ‘Page not found’ error.

Results like this show how important it is to ensure your site has a rigorous content plan and strong editorial standards. If you’d like to discuss your site’s content marketing, please get in touch: jdeaville@receptional.com