Distilled – CRO and the User Experience Review

Yesterday evening, Nick Andrews and myself popped down to Distilled‘s Live event at the Minster Exchange, Mincing Lane, London to listen to 3 talks on Conversion Rate Optimisation (CRO). Having previously attended Distilled’s successful event on the Psychology of Link Building on leap day, I was eagerly-anticipating picking up a […]

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Search London – Schema Markup and Google+ Local Review

On Tuesday evening, I popped down to London with my colleague Nick Andrews to check out Jo Turnbull’s latest Search London event, Authorship and Schema Markup, Social Media and Google+ Local. The event was twice as good as any previous ones we had been to, with two excellent speakers on […]

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Google Penguin… Croaked?

A couple weeks on now since the Google Penguin update and we are still noticing some odd results in the SERPs. Yesterday Nick Andrews discovered that link spam is still working in Google, in this example for the keyword “Payday Loans”. Two websites with no mention of “Payday Loans” on […]

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Brighton SEO Roundup – 13/04/2012

It may have taken place on Friday 13th but last week’s Brighton SEO Conference passed by without any major catastrophes, despite Dixon’s best attempts on a crowded M25. We even managed to take notes. If you were or weren’t able to attend Brighton SEO this past Friday at the Brighton […]

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Google Asks: What Do You Love? New Social Platform

Google’s latest social platform released today is wdyl.com, the acronym for “What Do you Love?” Essentially, this is a collection of Google’s tools thrown into one. Here’s the lowdown of their latest social works: There’s no need to log in, in fact there’s no place to log in.  Simply search […]

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Manual Link Building… Done Manually!

The most successful link building strategies are done manually.  I have no doubt about it.  None of these automated methods last in the long run, and with Google getting smarter with its algorithm changes, I’ll be surprised if bulk comment spam and directory submissions will even give you much of […]

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How Has Panda Affected You?

Towards the end of February, Google launched a major algorithm change known as “Farmer” or “Panda” update in the United States. The aim was to indentify and downgrade the rank of low-quality websites and pages. As of today, this algorithm change has gone live for all English queries worldwide. This […]

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Online Ad Spend Worth £4bn – How Much is it Worth to You?

A study by the Internet Advertising Bureau (IAB) and the accounts PwC has found that online advertising spending grew by 12.8% in 2010, to break the £4 billion milestone.  This growth rate is three times as rapid as in 2009. This fast and healthy growth also outpaced the rest of […]

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Link Building with a Passion

Since I read Gary Vaynerchuk’s first book, Crush It! I’ve noticed more and more similar books and blog articles on the subject of his book; making a living from your passion.  I guess I can say I’ve taken his advice, combining my two passions of football and internet marketing into […]

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Linking Your Google Analytics with Webmaster Tools

From the start of this week, you can now link your Webmaster Tools verified site to your Google Analytics profile, when they use the same Google Account.Not only does this mean your Analytics profile are accessible within Webmaster Tools, but you’ll be able to easily access a few features:The Google […]

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