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Dixon Jones set up Receptional in 1999. As one of the founding fathers of the search engine marketing industry, Dixon regularly participates as a public speaker at major internet conferences around the world including SMX; SES and Pubcon.

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May

10th

Google Trends

Has Google given us a new tool that predicts its own demise? Google’s new trend checker shows more people getting interested in Blogs and less people interested in Search Engines. Google has a new tool which allows you to track the importance of a generic search term over time. Called Google Trends, it is incredibly...

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May

8th

What’s New in Internet Marketing?

Internet World opened in Earls Court in May. We decided to go and see what was new and what was out in Internet Marketing terms. InternetWorld used to be a huge trade show as I recall. I was invited to speak there once, and found they wanted to charge me for the honour! So I...

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May

3rd

Receptional speaking at SES in London

Receptional have again been asked to speak in London on the session ‘Measuring Success Case Studies & Tactics’ in June. The two case studies are based on Leisure Direction, one of our largest clients. Case Study # 1: www.leisuredirection.co.uk One of our largest clients. They actually came on board with us around 2003 and have...

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Apr

27th

We Are England Viral Marketing Campaign

How "Ricky" and the NSPCC have created a way to get 60,000 parents linking into a website and raise money in the process through a unique viral marketing campaign and how you can help or benefit. As the World Cup looms (that’s soccer for anyone over the pond), you can bet that songs will be...

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Feb

3rd

Human Vs Automated PPC Management

Who has the edge when it comes to paid search bid management – human decision systems or computer decision systems? Dixon Jones, director at Receptional looks at the two approaches. Google Adwords and Overture (Yahoo’s equivalent) are the two of the most successful new advertising mediums of the modern age. They give an impressive and...

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Jan

26th

Bristol Get2Gether on the 23rd February

On the evening Thursday 3rd February, there is an affiliate marketing Get2gether at the Pitcher and Piano in Bristol. Receptional will be there and we hope you will come to a short presentation about the Leisure Direction Affiliate Program at 4:00 PM beforehand in a nearby hotel. The A4Uforum is the UK’s leading web based...

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Jan

24th

Has the CFO of Yahoo made a strategic blunder?

Yahoo appears to have given up in the race against Google, but should they really have said so in front of the markets? Susan Decker – CFO at Yahoo – has said "We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google". This was said in an interview...

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Sep

5th

Translating traditional marketing terms to New Media equivalent terms

I have read a number of articles recently on how New World Media and traditional media have different metrics. I even read in a very reputable magazine that ‘Marketing metrics do not yet exist for online advertising!’. Where have the old media guys been? Well – of COURSE we have measurements – and their accuracy...

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Aug

1st

Exploiting A Niche

Dixon Jones, managing director of Receptional.com, the internet marketing consultancy points the way ahead for internet niche marketing. The internet has been one huge learning curve and no-body could have foreseen the enormous impact it would have on all our lives in just such a short time. It’s not surprising therefore that we’ve not been...

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Mar

23rd

User-generated content could hold advantages

By creating a user-generated content (UGC) area on their websites, companies can enlist the help of audiences in promoting their brand name, it has been suggested. Writing on SEO Book, Aaron Wall claims that by setting up "a forum or community section", users can create regularly-updated free content which could then appear in search rankings....

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