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Dixon Jones set up Receptional in 1999. As one of the founding fathers of the search engine marketing industry, Dixon regularly participates as a public speaker at major internet conferences around the world including SMX; SES and Pubcon.

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Mar

13th

Engaging young adults vital to internet marketing

Successfully targeting internet users aged between 18 and 24 could be vital for those firms looking to increase their online revenue, a new report reveals. According to research by Avenue A | Razorfish, those in this age group "live and breathe the internet" and a result could be much more likely to be a source...

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Mar

9th

Paid advertising may be best way to attract high spending consumers

Firms wishing to attract affluent consumers should invest in paid search advertising, a new study shows. According to JupiterResearch, American users with a household income of at least $100,000 (

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Mar

2nd

Potential opportunities for increased contextual advertising

The majority of businesses are looking to drive traffic to their website over 2007, it has been revealed. In a poll on a Yahoo! Publisher Network (YPN) blog, 59 per cent of firms see raising traffic as their number one priority for their website this year. Meanwhile, about four per cent of companies are looking...

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Feb

23rd

Irish firms face SEO challenges

Irish companies are failing to take advantage of search engine optimisation (SEO), a new study suggests. According to a report by Captivate Digital, 53 per cent of leading Irish firms do not appear in the top five search engine results based on a simple keyword search within their category. Director of Captivate Digital John Dunne...

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Feb

22nd

Channel 4 makes online ad move

Channel 4 has announced the launch of its online advertising sales network. The network, entitled 4 Digital Solutions, will look to compete with similar services offered by Orange and Sky Media, reports Marketing Week. According to the publication, the service will offer a premium advertising network featuring video streaming and high-end advertising as well as...

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Feb

21st

Online ad spending is cost-effective, claims Adobe

Adobe Systems has announced it is to increase its spend on internet advertising as it aims to attract more clients. The move comes as the American firm, creator of picture editing software Photoshop, looks to reduce money spent on ‘traditional’ forms of advertising, reports Marketing News. Senior vice president of corporate marketing and communications Ann...

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Feb

13th

Consumers recall online ads better with radio on, study suggests

Recall of internet advertising is dramatically increased when combined with radio advertisements compared to online marketing used in isolation, a new study claims. According to research by the Radio Ad Effectiveness Lab (RAEL), consumers are four-and-a-half times more likely to recall one internet and one radio advert than two online ads together. Michael Orgera, member...

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Feb

7th

Niche Marketing – Time To Get Into a Niche!

The Internet has opened up great opportunities for niche marketing – provided you base it on strategic alliances. Dixon Jones explains how to make the most of the Web. The Internet has been one huge learning curve, and nobody could have foreseen the enormous impact it would have on all our lives in just such...

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Jan

7th

Hits and Impressions

Dixon Jones, managing director of Receptional Ltd and an expert in web site promotion and traffic tracking, explores the confused world of ‘hits’, ‘unique visits’ and ‘page impressions’. Anyone who has a web site will be interested in how many visitors it attracts. In fact the frequency of visitors may be the difference between success...

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Jan

5th

‘US online ad market set to reach $19.5bn’

Spending growth in America’s online advertising market is set to slow, according to a new study. Figures released by eMarketer suggest that in the next 12 months America will spend $19.5 billion.

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