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Dixon Jones set up Receptional in 1999. As one of the founding fathers of the search engine marketing industry, Dixon regularly participates as a public speaker at major internet conferences around the world including SMX; SES and Pubcon.

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Read posts by Dixon Jones

Jun

17th

Adobe terms and conditions

Let’s face it, you’ll never read the latest terms for adobe flashplayer 10.1. Here’s a potted summary of why. 1: The terms are 280 pages long and you need a PDF reader to read them, which means you’ve already agreed to their terms before you’ve read them, which they can amend, so they had your...

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May

23rd

Twitter Search Secrets

Did you know that Twitter search uses both your domain name and your page name as factors in part of its search algorithm, even when you go through some URL shorteners? But it depends WHICH URL shorteners. I started this test by accident. As you do. I regularly check on whether anyone has said anything...

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May

18th

Using your global brand to Leverage the World Cup online

I noticed an advert on the train last night, returning from SMX. Toshiba have a promotion… Buy an HD TV and if England win the world cup, you get the TV for free. I thought that this was rather a big risk for them to take, given that the world cup betting puts them at...

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Apr

22nd

When is a Google Alert not a Google Alert?

Google Alerts are great… mostly… but they do go wrong if your brand name is made up of generic words. One of the reasons we stuck with “Receptional” over the years is that it was at least relatively unique. So I wonder what the relevance is to Receptional in this Google alert? It’s very frustrating....

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Apr

16th

Social Media and ROI

Occassionally at conferences, a speaker comes along that is head and shoulders above the average. So it was this morning in Dallas, in delivery at least, listening to Scott Stratton. He started his talk hung over the back of a chair, with an “agony aunt” style discussion about his problems with social media. For a...

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Mar

19th

Link Building Presentation in Jerusalem

Last week I was lucky enough to join Rustybrick and many others for a conference in Jerusalem. Now Jerusalem really isn’t what I expected – it was generally much calmer and really pleasant… I spent a very happy day in the old city with Natala Menzies, Vanessa Fox and our fantastic tour guides – Branko...

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Feb

19th

SES London Link Building Fundamentals Presentation

A big thanks to all those that attended Dixon’s presentation, ‘Link Building Fundamentals’ at SES London. Link Building Fundamentals As promised you can view the presentation below: Linking Basics Ses London2010 View more presentations from Dixon Jones. Dixon would like to give special thanks to the follwing for attending: Dan from Eskdale, Illya from Ambi,...

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Jan

7th

Changing your Twitter handle

Recently, Microsoft beat Google to the announcement that they had made a deal with Twitter to incorporate live search result into the SERPS. It looks like Google – in a rather silly attempt to get their own back – integrated Live  Twitter results into its results without its usual thoughtful user testing. The result poses...

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Dec

8th

Personalised Search – the New Norm for Google

Google have made an announcement which has immense implications for search. They are now rolling out personalised search for everyone, regardless of whether they have been logged into Google recently or not. Here is their example: For example, since I always search for [recipes] and often click on results from epicurious.com, Google might rank epicurious.com...

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Nov

26th

Bing & News Corp. – Search Engine Exclusivity

What happens when two of the world’s largest corporate powerhouses get together to take on Google, free content and change the whole way content is potentially distributed online? Paying for Online Content The answer is a possible collaboration between Bing and News Corp – the publishing arm of Rupert Murdoch’s empire whereby the content from...

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