Translating Traditional Marketing Terminology to the Online World

I thought it might help to create a short table comparing traditional terminology with online terminology. I think that in every sense, the online measurement will be better than the offline measurement in terms of accuracy, but there may be slight changes in meaning between the two terms. I hope […]

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Receptional's brand is gaining ground

I would imagine that for brands like Colgate or Honda, measuring "brand" is something pretty important to someone, somewhere in the brand management department. I would also imagine that somewhere in the web design department there is also someone with ready access to that data almost free gratis and in […]

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Mel Carson Biography

Mel Carson – adCenter Community Manager – Europe Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005. As part of Microsoft’s Client Service Operations team, Mel’s role is to build relationships within the adCenter advertising community to support, educate & evangelise through the […]

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Internal Search tracking and reporting is easy..huh?

Over the years I have spoken to many IndexTools users from agencies to direct clients and all of them agree on the importance of tracking internal search. I think it’s safe to say that if, as a visitor to a site, you can’t find what you’re looking for then you’re […]

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Jessica Bowman biography

Jessica Bowman is an in-house SEO at Yahoo! Inc., and does consulting /training for select clients. She revels in the human side of SEO, the art of getting SEO buy-in throughout the organization and getting the changes live on the site. Jessica has managed SEO for up to five languages […]

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How Web 2.0 got me to Lithuania

About once a year I get to speak at somewhere slightly out of the ordinary. Last year it was Reykjavik, in Iceland: this year it is Vilnius, Lithuania. There are a number of reasons why this is special over and above the location. The most relevant for most readers will […]

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You still have work to do, even if you use an SEO consultant

There is often a perception that if you hire an SEO consultant to do the work for you, then the SEO work is off your plate. The reality is that even if you outsource to an SEO consultant, there are still things that you must do in-house. These are the […]

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Live Search Webmaster Portal is coming to a search engine near you

Microsoft signalled at SES, San Jose ( August, 2007) that their search engine was due to launch their webmaster portal, following Yahoo and Google in this improved way for webmasters and search engines to communicate. Google launched their WebmasterTools and before that Google Sitemaps some time back, but it has […]

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Base Camp is changing for online searchers

This week is the start of SES San Jose (SES stand for Search Engine Strategies). The largest conference – possibly on the planet – dedicated to search engine marketing. One of the first sessions of this five day marathon conference, running up to four tracks at a time, was a […]

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Web marketing gets personal

Web marketing is becoming ever more personalised as the next-generation of marketing tools become more widely used, according to a number of leading American firms in the sector.A web marketing conference coming up in San Francisco will address some of the issues surrounding how best to attract and maintain a […]

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