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Dixon Jones set up Receptional in 1999. As one of the founding fathers of the search engine marketing industry, Dixon regularly participates as a public speaker at major internet conferences around the world including SMX; SES and Pubcon.

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Jun

12th

Ping Bing? Ding! Ding!

This post is a little test – which means this post is written and published on this page in two parts. The Bing experiment When this News story is first published, it will ping our usual systems to tell the world that there is new content online. The experiment is to see how long it...

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Jun

9th

How big can Social Media get?

Search engine optimisation companies often talk about the importance of good, unique content for search engines.  This is also especially true for social media campaigns too. Above is a graph showing the traffic to one of our blogs over a one month period. On 8th June, we published some fairly in-depth research comparing two products...

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Jun

9th

Google UK revenues for 2009

The BBC have picked up on some research by the IAB on advertising revenues. (The industry’s own “Internet Advertising Bureau”.) The research says (surprise, surprise) that people are advertising less in the first quarter of 2009 on the internet – with advertising revenues down by 5%.  But this data is US driven and it is...

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Jun

4th

Design is not all about look and feel

You can be forgiven for not noticing that Receptional’s website changed yesterday. It uses the same look and feel and the same content. However, what we have now is the result of several months of agonizing over apparently minor details to the untrained eye. Why? Receptional’s site has now changed from an ostensibly static experience...

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Mar

13th

Affiliate Marketing Program Management

In brief: Utilise a network of online partners Fully-featured affiliate marketing software Find and recruit effective affiliates Increase targeted visitors and sales Call 01525 715520 or enquire online What is Affiliate Marketing? Affiliate marketing is a innovative method of generating visitors and sales via a network of online partners. A merchant with an affiliate network...

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Jan

26th

Employee handbooks need overhauling in a web based world

Like many growing companies, Receptional last year employed an HR professional to help us formalize all those little things like how to claim expenses, email policies, use of technology in the workplace and many other areas.  It is incredible how much legislation there is… but that’s another story. My current beef isn’t with the government,...

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Sep

9th

Matt Loughlin takes 4 hours to get to number 2 on Google

Receptional ran a search engine optimisationseminar for its new team members yesterday and Andy Langton (our CTO) led with an exercise… to try to get one of our newest team members – Matt Loughlin – to rank on Google. The results were fairly dramatic. Before the seminar, we asked Matt to write up a page...

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Jul

8th

Receptional’s Workshop

Over the 9th and 10th of June, the entire Receptional team embarked upon an two day workshop which was focused developing client relationships and knowledge sharing. The location was a beautiful lodge in Lincolnshire which provided great facilities to accommodate the participants and all the conferencing requirements. Receptional invited two other companies, Webcertain and Nordic...

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Dec

11th

Translating Traditional Marketing Terminology to the Online World

I thought it might help to create a short table comparing traditional terminology with online terminology. I think that in every sense, the online measurement will be better than the offline measurement in terms of accuracy, but there may be slight changes in meaning between the two terms. I hope this is useful: Traditional Terminology...

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Nov

29th

Receptional’s brand is gaining ground

I would imagine that for brands like Colgate or Honda, measuring "brand" is something pretty important to someone, somewhere in the brand management department. I would also imagine that somewhere in the web design department there is also someone with ready access to that data almost free gratis and in real time! I wouldn’t be...

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