Google Analytics adds 'Cost Analysis' feature

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. As spotted today, a ‘Cost Analysis’ tab has been added […]

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1st Position in Google Receives 53% of Clicks

Advertising on the most popular search engine, Google can be done in two ways; either through organic “natural” listings as a result of SEO activity, or through paid listings as a result of paid search advertising.  Many consider a successful online marketing campaign to consist of both (and other online […]

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Baidu Employees Arrested for Deleting Posts and Taking Bribes

Three employees of China’s biggest search engine Baidu have been arrested on suspicion of having accepting bribes to delete posts from its forum service. Baidu fired the three employees as well as a fourth person who had not been arrested. It is unknown what posts had been deleted. Chinese web […]

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Why Don't Google's Seller Ratings Add Up?

Browsing Google Product listings recently, I noticed that the seller ratings seemed much higher than you would expect based on the breakdown of reviews provided. Companies with many 1 star reviews seemed to enjoy quite high averages which didn’t seem to add up. In the interests of science, I took […]

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Most Common SEO Issues 2011 Countdown – Number One

It’s only just over a week away from Christmas, snow has settled outside the Receptional offices and we’ve reached the final instalment of our Top Five Most Common SEO Issues as Seen by Receptional in 2011 list. For any latecomers, the title will have given it away but we’ve been […]

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Passing the Google AdWords Fundamentals and Advanced Search Exams!

This week I successfully completed my Google AdWords Advanced Search exam, which along with the Fundamentals exam which I previously took in July has now completed my Search Advertising Certificate. Fortunately I passed both of them first time, but I don’t think it would have been possible without spending time […]

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8 fantastic tools for SEO beginners

Today the SEO team conducted an internal training session for their collegues covering some basic SEO principles and presenting some useful tools that anyone can get and make use of. Below are a few of the tools which we have taken into consideration as basic and important for anyone with […]

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Majestic SEO displays more inbound links than Google

Check out this new post on the Majestic blog: http://blog.majesticseo.com/general/majestic-seo-does-show-more-inbound-links-than-google/ This highlights some research we carried out about the number of inbound links that Majestic SEO has, for the website receptional.com, in comparison to Google. As well as explaining about the change in Google Webmaster Tools. Do you know who […]

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Only 6% of UK Advertisers Fully Invest in Facebook?

According to research carried out by Marin Software, only 6% of us UK advertisers have “well developed” Facebook ad campaigns. This comes despite Facebook’s massive user database which you can target with very specific demographics. The research revealed 42% of UK advertisers are “experimenting” with Facebook ads, but the majority […]

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Confused.com “18 Million Strong” False Claim

The advertising watchdog has scolded Confused.com’s claim to be "18 million strong", telling the price comparison website to revise its ads after discovering their numbers do not stack up. Confused.com introduced the claim at the end of one of their TV ads which aired in November. The ad featured a […]

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