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Nov

28th

Search London SEO in 2013 Event Write-up

A great turn out for last nights Search London meetup with almost 300 digital marketers descending on the thoroughly cool Ping Pong Dum Sum restaurant. Tasty nibbles and free beer, which might not have been to everyone’s taste, but Receptional’s SEO team weren’t complaining, what with it being free and all. Networking and merrymaking was...

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Posted by 3 Comments News
Nov

14th

Google Analytics adds ‘Cost Analysis’ feature

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. As spotted today, a ‘Cost Analysis’ tab has been added in Google Analytics within the...

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Nov

2nd

Receptional Storm the UK Search Awards 2012

Last night 5 of us Receptionalites (Dixon Jones, Nick Andrews, Barrie Smith, Syed Shehzad and Sarah Bradley) headed down to London for the 2nd annual UK Search Awards. We were nominated for “Best use of search – retail” and had high hopes of taking the award home for the trophy cabinet. Having not attended the...

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Posted by 3 Comments News
Oct

30th

Success With The Google Analytics IQ Test

Well done to Hayley Coutinho and myself for both recently passing the Google Analytics Individual Qualification after weeks of trying to put it off! The Google Analytics IQ Test was first launched in 2009 and allows individuals to demonstrate proficiency in Google Analytics. The test itself consists of 70 multiple choice questions and candidates have...

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Posted by 3 Comments News
Oct

29th

Google Analytics Engagement Metrics in AdWords

Last week I stumbled on some additional metrics to analyse when reviewing the performance of your Google AdWords campaigns. Quality metrics such as Bounce Rate, Pages Per Visit, and Average Visit Duration are now available within the AdWords interface, which makes it even easier to spot the campaigns, ad groups and keywords that are driving...

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Oct

26th

Daniel Locke Promoted to Senior SEO Consultant

I am pleased to announce that Daniel Locke has today been promoted to the role of Senior SEO Consultant at Receptional. Dan has proven himself to be an indespensible part of the Receptional SEO team, continually providing an exceptional level of service and support to our clients with consistently good results seen across his client...

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Posted by 1 Comment News
Oct

17th

Google Launches Disavow Link Tool

Matt Cutts announced at Pubcon on Tuesday that Google have released a tool to disavow links pointing to your website. This Disavow Tool is aimed at webmasters who have received a notification on “unnatural links”. Following the Panda and Penguin updates this year, many webmasters have received messages in their Webmaster Tools accounts regarding unnatural...

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Oct

15th

Felix Baumgartner Smashes YouTube Record

Skydiver Felix Baumgartner smashed the record for the largest number of live viewers amongst other records on Sunday with his dive from the edge of space. More than 8 million people were tuned into the live stream on YouTube to watch the Austrian as he broke the speed of sound and the record for the...

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Oct

15th

1st Position in Google Receives 53% of Clicks

Advertising on the most popular search engine, Google can be done in two ways; either through organic “natural” listings as a result of SEO activity, or through paid listings as a result of paid search advertising.  Many consider a successful online marketing campaign to consist of both (and other online marketing methods, such as email...

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Posted by 6 Comments SEO
Oct

10th

Matt Cutts States That Schema.org Doesn’t Provide Ranking Benefit

In the latest Google Webmaster Help video published on YouTube today, Google’s Head of Webspam, Matt Cutts addressed the following common question: “Does the use of schema.org markup create a ranking benefit?” Matt explains that the simple inclusion of schema.org markup on a website will not necessarily provide a ranking benefit for that site. He...

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Posted by 3 Comments News