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Mar

13th

Pay Per Click (PPC) Training Workshops

Receptional’s Approach to In-house PPC Training Like all Receptional’s training courses, our PPC workshops are individually tailored to ensure we provide the most effective coaching to your in-house team. We will, where possible, endeavour to use your actual PPC campaign/s in order to maximise relevance. Typical key areas for inclusion include: Campaign research: identifying which...

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Mar

13th

Call Tracking – Measuring Offsite Conversions

Key Benefits of Call Tracking Tracks & records every sale & lead you generate on the telephone from all marketing sources. Fully integrates with Google and Yahoo Analytics to identify how profitable your PPC campaigns are and what campaigns / ad groups are driving high quality telephone leads. Allows you to improve the ROI of...

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Mar

13th

In-House Internet Marketing Training

Why In-House Training for SEO / PPC? Increasingly, companies are keen to take their internet marketing in-house – either partially or as a whole – as the internet becomes an increasingly dominant channel to market. This can be advantageous in many respects; primarily, it serves to be more cost-effective in the medium-to long-term for many...

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Mar

13th

Enterprise Web Analytics

In brief: No monthly fees for enterprise-level analytics Analyse website and online marketing activity Improve visitor satisfaction and conversion rates Live reports available 24 hours a day Measure performance of online advertising, including pay per click listings Call 01525 715520 or enquire online What is web analytics? Web analytics is the process of collecting and...

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Mar

13th

What is Search Engine Optimisation?

On this page How search engines work Spidering Algorithms Optimisation techniques On page SEO Off page SEO Guidelines & best practices Further information The phrase search engine optimisation is shortened to SEO. This refers to the process of making specific modifications and additions to a website and its online profile in order to improve search...

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Mar

13th

Link Building the Right Way

Major search engines, especially Google, use link placement as a way to not only judge relevance of your page in relation to a search query, but also to help determine which your pages have more quality citations, and how much of a lift in organic rankings these pages should get in return for these citations....

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Mar

13th

Keyword Analysis and Research Service

Keyword Research Summary: Increase levels of targeted traffic and sales Develop new keyphrases Find which search keywords convert Analyse competitors’ keyphrases Call 01525 715520 or enquire online What is Keyword Analysis? Keywords are terms which are relevant to the products and services which your website offers – these can be single words and, more commonly,...

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Mar

13th

How Partnership Marketing Works

In brief: Pay on sales not clicks Track partner leads Call centre tracking Balance risk and rewards Call 01525 715520 or enquire online What is Partnership Marketing? Partnership marketing is an old concept on a new stage. From the garage owner using the Texaco brand to the Independent financial advisor selling the Prudential portfolio alongside...

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Mar

13th

Travel Internet Marketing Case Study

The Challenge: Direct qualified traffic to Leisure Direction’s holiday offers without appreciably detracting from that already arriving at their own website nor diminishing their brand. The Solution: Receptional created new websites that draw directly upon Leisure Direction’s database of holidays, hotels and other accommodation. The offerings include: ferry tickets, hotel bookings, general European holidays, skiing...

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Mar

13th

Industry: Manufacturing

The Challenge: Although the UK division of the company had a web site that was ranking well on search engines, the web site for the US parent company, Hankison International, was not prominent for the company’s core compressed air drying products, even though it was larger and more developed. The Solution: Receptional made recommendations for changes...

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