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Mar

13th

Case Study: Moneycorp Foreign Exchange

Project background: Moneycorp first contacted Receptional in 2003, having been referred to us by Overture. Though the initial enquiry was about Pay Per Click services, over time Receptional has provided Moneycorp with broader internet marketing services which have included SEO and Usability. Moneycorp’s online performance has continually gone from strength to strength in a highly...

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Mar

13th

Search engine optimisation case study for the automotive industry

The Problem: Drive more qualified web traffic to Carhound.com Solution: To work with the web developers based in India to alter the dynamic architecture of the main site it improve spider ability and optimisation for the main brand and to build an information portal, for New car reviews, acting as an information resource for surfers...

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Mar

13th

Internet Marketing Case Studies

Our internet marketing results for our clients are amongst the best in the industry. Below are some examples of work undertaken for clients, as well as some samples of results achieved on the major search engines. Case Studies Travel : Travelsphere Gambling : Quicksilver Games Storage : Action Storage Systems Professional Services: Sydney Mitchell Solicitors...

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Jan

20th

About Receptional

We are a dedicated resource, working closely with our clients as an extended team Through a working partnership with our clients, we aim to create an online marketing strategy which accurately addresses commercial strategic issues and delivers competitive advantage. Over recent years, we have developed a wide range of skills and techniques, together with a...

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Jun

3rd

SQL injection attacks: what to do if your site is vulnerable

Database injection attacks are a form of hacking that is becoming increasingly common, and is being conducted on an extremely large scale. Tens of thousands of sites, including those operated by governments and universities are currently exploited in this way. What is SQL/database injection?Many sites now use databases to store content, since this provides huge...

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May

8th

Content management systems and SEO

I was recently asked by a web editor contact of mine to give him a bit of advice about his company’s new website.  When I came to look at the site, I was shown their CMS (content management system) that had been written in-house.  CMSs are notorious for not being very SEO-friendly but this particular...

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Oct

4th

Twelve Tips for RSS

Really Simple Syndication (RSS) is a web distribution format that allows readers to automatically receive content, and thus lends itself to content that changes frequently such as news articles and blog entries. For businesses, RSS can be used to increase corporate communication, visibility and brand profile. RSS as applied to traditional SEO is mainly a...

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Jan

29th

Is Your Website Legal? (A reminder)

It’s always been a good idea to display company contact information on your website, because users like to know that they are dealing with a genuine, reputable company. However, as of the 1st January 2007 it’s also a legal requirement. The First Company Law Amendment Directive (originally a European Directive) requires that company owners display...

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Oct

16th

Firms rush to make the most of web marketing

Many major companies in the UK and around the world are now diverting as much as 15 per cent of their overall budgets into web marketing, according to the Institute for Practitioners in Advertising (IPA). Around 11.5 per cent of firms now shell out 15 per cent of their budgets in pursuit of the benefits...

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Oct

5th

Yahoo! tests mobile search advertising

Popular search engine Yahoo! has initiated testing of advertisements via mobile platforms, it has been announced. Such advertisements would be linked to their mobile search functions in the US and the UK. The advertisements would work on the same basis as those in a search over a PC, based on what subject or item the...

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