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Oct

16th

Firms rush to make the most of web marketing

Many major companies in the UK and around the world are now diverting as much as 15 per cent of their overall budgets into web marketing, according to the Institute for Practitioners in Advertising (IPA). Around 11.5 per cent of firms now shell out 15 per cent of their budgets in pursuit of the benefits...

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Oct

5th

Yahoo! tests mobile search advertising

Popular search engine Yahoo! has initiated testing of advertisements via mobile platforms, it has been announced. Such advertisements would be linked to their mobile search functions in the US and the UK. The advertisements would work on the same basis as those in a search over a PC, based on what subject or item the...

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Sep

27th

British and French more receptive to online ads

British and French consumers are the most susceptible to online marketing and advertising according to a new pan-European survey. The 13th edition of the NetObserver Europe report found that 55.6 per cent of French web users and 35.1 per cent of their British counterparts had taken part in online competitions organised by a brand or...

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Sep

20th

Yahoo! hit by internet advertising downturn

The disclosure by Yahoo! that it sold less internet advertisingspace in recent weeks has worried investors, driving down the value of the company’s stock. The company said that a down turn in car and financial advertising was to blame for the disappointing results. Chief executive Terry Semel said advertising revenues were "not growing as quickly...

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Sep

14th

Microsoft Live Search goes live

Microsoft’s Windows Live search portal has been brought out of testing and officially launched. Live.com offers users a customisable homepage, allowing them to search with Microsoft’s Live search engine, make a local search or add in information modules such as RSS feeds, news, weather and other features. Not all of Live.com has fully come out...

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Sep

11th

Local online advertising to grow 31.6 per cent next year

The market for online local advertising is to grow by 31.6 per cent next year, according to a survey reported in Mediaweek. Borrell Associates said that local online advertising will grow to be worth $7.7 billion in 2007, with online advertising expenditures above $1 million in the vast majority of US local markets. However, the...

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Sep

6th

Microsoft adCenter adds behavioural targeting features

Microsoft is to add behavioural targeting features to its adCenter package, according to MediaPost. The website reported that MSN will analyse the search history and sites visited by users to guess their interests, from which it will create 18 audience segments – allowing advertisers to target ads at individuals within specific groups. Audience segments analysed...

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Sep

5th

New online advertising pricing tool launched

A new tool for pricing online advertising has been launched. AdsBay.co.uk’s new tool allows webmasters to determine fair pricing for free space on their site, while helping advertisers to assess different offers from different sites. The site claims to offer improvements over other services, such as in pricing result precision and the number of determining...

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Aug

30th

Salesforce integrates Google Adwords

Salesforce.com has announced a new product, Salesforce for Google AdWords, which offers an integrated, on-demand system to create, place and track adverts. Furthermore, the company contends, the two products working together allow the first complete package for the whole sales process, from launch through monitoring to closing a deal. The new product became possible once...

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Aug

29th

Online ad spending to soar 35 per cent globally

Worldwide online advertising spending is set to soar to $11.6 billion, according to a report from Merrill Lynch. The company said that online ad spending will rise by 35 per cent during 2006, up from a previous estimate of 33 per cent, MediaPost.com reported. By 2007, $14.5 billion is predicted to be spent on international...

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