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Aug

20th

Online advertising beats cinema

Online advertising has overtaken cinema ads in the Irish Republic, according to a new report. The Institute of Advertising Practitioners in Ireland (IAPI) said that during the first six months the country’s internet advertising spend reached €5.9 million, 20 per cent ahead of cinema’s reported €4.9 million. However, online advertising is still dwarfed by print...

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Aug

11th

SMEs planning to up spend on internet advertising

Small to medium sized enterprises (SMEs) are planning to increase their internet advertising spending, according to a new report. A survey conducted by advertising network firm DirectoryM found that 37 per cent of SMEs are planning to boost their online ad spend, with an average of 52 per cent of SMEs ad budgets being set...

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Aug

9th

Potential seen in growing area of mobile search

There is significant potential for growth with the mobile search market, according to a survey by the Mobile Marketing Association (MMA). The group found that 31 per cent of US adults had used mobile search for the first time in the last four weeks. Those who had already adopted mobile search were making an average...

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Jun

6th

Overture Accreditation a Very Exclusive Club

Anyone looking to engage a search marketing partner should notice significant professionalism from companies bearing the Google accreditation mark or the Microsoft accreditation mark. Of course Receptional has both. But did you know that the ORIGINAL accreditation scheme in the UK was run by Yahoo’s previous PPC trading name, Overture. Only 10 companies in the...

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Apr

21st

Microsoft Live Search Marketing Developments

Microsoft have launched a new way to use search. Their portal, Live.com, is in Beta and at Webmasterworld Rahul Lahiri – one of MSN’s engineers on algorithmic search gave us an insight into how they intend to take on the giants of Google and Yahoo. When I saw the faces on the Yahoo rep (Tim...

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Apr

21st

Blog Marketing, Search Marketing and Harvard Law School

Who would be the world experts in Blog Marketing? I am not sure there are any yet, but on Thursday evenings, a small band of academics gather at Harvard Law school in Boston, to talk about a social revolution on the net… Blogging. I took up the offer to join them for a high brow...

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Mar

29th

Receptional speaking at Web Master World in Boston

Receptional have again been invited to be on two highly regarded panels at WebMasterWorld’s next PubCon. This time in Boston in April. This time around, Dixon will be on the Link Building clinic and also the Landing Page clinic. Clinics are very interactive sessions at the conference, where members of the audience can discuss their...

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Mar

24th

Blog Advertising Survey

Don’t use Page Rank or Cost as indicators of quality when looking at running advertising campaigns across Blog sites. Our research now shows that these are two of the poorest indicators. How, then, should an advertising agency approach a Blog advertising campaign? What factors make good indicators as to the suitability of a Blog for...

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Feb

19th

Pay Per Call Research in the UK

Pay per call is seen by some as the natural successor to pay per click, where phone numbers are displayed on search results and content pages instead of web links. The advertiser pays per call instead of per click. But how is it being used in the UK, what is the potential and what are...

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Feb

6th

BMW Ignores the Ethics of Search Engine Marketing

BMW.de has been banned from Google – at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site was banned but also looks at the wider issue of the pitfalls of choosing a search marketing partner. Why BMW...

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