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Aug

25th

Boom in Chinese search engine advertising

The Chinese search advertising market is booming, according to new figures from China Computerworld Research. The company said that spending on major search engine advertising in China reached 1.72 billion yuan ($215 million) in the first six months of 2006, with an increased number of web-savvy Chinese firms taking to online advertising. As a result,...

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Aug

22nd

WPP chief says UK leads in internet advertising

The chief of advertising agency WPP has said that the UK is experiencing a greater shift from traditional to internet advertisingthan anywhere else in the world. Sir Martin Sorrell told the Guardian that the share of advertising spend on the internet in Britain would be 14 per cent by November, compared to just two per...

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Aug

20th

Online advertising beats cinema

Online advertising has overtaken cinema ads in the Irish Republic, according to a new report. The Institute of Advertising Practitioners in Ireland (IAPI) said that during the first six months the country’s internet advertising spend reached €5.9 million, 20 per cent ahead of cinema’s reported €4.9 million. However, online advertising is still dwarfed by print...

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Aug

11th

SMEs planning to up spend on internet advertising

Small to medium sized enterprises (SMEs) are planning to increase their internet advertising spending, according to a new report. A survey conducted by advertising network firm DirectoryM found that 37 per cent of SMEs are planning to boost their online ad spend, with an average of 52 per cent of SMEs ad budgets being set...

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Aug

9th

Potential seen in growing area of mobile search

There is significant potential for growth with the mobile search market, according to a survey by the Mobile Marketing Association (MMA). The group found that 31 per cent of US adults had used mobile search for the first time in the last four weeks. Those who had already adopted mobile search were making an average...

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Jun

6th

Overture Accreditation a Very Exclusive Club

Anyone looking to engage a search marketing partner should notice significant professionalism from companies bearing the Google accreditation mark or the Microsoft accreditation mark. Of course Receptional has both. But did you know that the ORIGINAL accreditation scheme in the UK was run by Yahoo’s previous PPC trading name, Overture. Only 10 companies in the...

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Apr

21st

Microsoft Live Search Marketing Developments

Microsoft have launched a new way to use search. Their portal, Live.com, is in Beta and at Webmasterworld Rahul Lahiri – one of MSN’s engineers on algorithmic search gave us an insight into how they intend to take on the giants of Google and Yahoo. When I saw the faces on the Yahoo rep (Tim...

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Apr

21st

Blog Marketing, Search Marketing and Harvard Law School

Who would be the world experts in Blog Marketing? I am not sure there are any yet, but on Thursday evenings, a small band of academics gather at Harvard Law school in Boston, to talk about a social revolution on the net… Blogging. I took up the offer to join them for a high brow...

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Mar

29th

Receptional speaking at Web Master World in Boston

Receptional have again been invited to be on two highly regarded panels at WebMasterWorld’s next PubCon. This time in Boston in April. This time around, Dixon will be on the Link Building clinic and also the Landing Page clinic. Clinics are very interactive sessions at the conference, where members of the audience can discuss their...

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Mar

24th

Blog Advertising Survey

Don’t use Page Rank or Cost as indicators of quality when looking at running advertising campaigns across Blog sites. Our research now shows that these are two of the poorest indicators. How, then, should an advertising agency approach a Blog advertising campaign? What factors make good indicators as to the suitability of a Blog for...

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