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Feb

19th

Pay Per Call Research in the UK

Pay per call is seen by some as the natural successor to pay per click, where phone numbers are displayed on search results and content pages instead of web links. The advertiser pays per call instead of per click. But how is it being used in the UK, what is the potential and what are...

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Feb

6th

BMW Ignores the Ethics of Search Engine Marketing

BMW.de has been banned from Google – at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site was banned but also looks at the wider issue of the pitfalls of choosing a search marketing partner. Why BMW...

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Feb

6th

BMW Ignores the Ethics of Search Engine Marketing

BMW.de has been banned from Google – at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site was banned but also looks at the wider issue of the pitfalls of choosing a search marketing partner. Why BMW...

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Jan

26th

Bristol Get2Gether on the 23rd February

On the evening Thursday 3rd February, there is an affiliate marketing Get2gether at the Pitcher and Piano in Bristol. Receptional will be there and we hope you will come to a short presentation about the Leisure Direction Affiliate Program at 4:00 PM beforehand in a nearby hotel. The A4Uforum is the UK’s leading web based...

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Jan

24th

Has the CFO of Yahoo made a strategic blunder?

Yahoo appears to have given up in the race against Google, but should they really have said so in front of the markets? Susan Decker – CFO at Yahoo – has said "We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google". This was said in an interview...

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Jan

4th

Google Third Party Program Levels Adwords

Until now, the big Ad agencies had a huge advantage over you and SEM Experts when advertising on Google. A 15% advantage to be exact. From the 1st of January 2006, Google has levelled the playing field in the UK and Europe between ad-agencies, traditionally receiving a discount on Google Advertising and niche search marketers,...

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Jan

4th

Google Third Party Program Levels Adwords

Until now, the big Ad agencies had a huge advantage over you and SEM Experts when advertising on Google. A 15% advantage to be exact. From the 1st of January 2006, Google has levelled the playing field in the UK and Europe between ad-agencies, traditionally receiving a discount on Google Advertising and niche search marketers,...

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Dec

19th

Receptional to offer Lifetime Visitor Metrics in 2008

IndexTools – Receptional’s web analytics partner – will leap forward in the beginning of 2008 by introducing the IndexTools Marketing Optimization Framework, which provides a holistic approach for our clients and partners to advance far beyond traditional Web Analytics. The core of this framework is the launch of IndexTools Web Analytics 10, which, among other...

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Nov

29th

Google to open advertising branch in India

Google has announced it is open an online advertising branch in Gurgaon, India. The search engine’s new Online Sales and Operations centre will advise customers on the best use of its advertising programme AdWords. Director David Fischer said: "Our goal is to find the best people worldwide to provide the best search experience for our...

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Oct

26th

Explosive growth in e-commerce on track, says web marketing firm

The explosive growth in e-commerce predicted last year by online marketing and advertising firm Leadpile is on track, the company has claimed. Leadpile said in 2005 that it expected the next-generation of internet users to push e-commerce sales over $1 trillion by 2012 and a year on it is standing by its prediction. With sales...

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