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Aug

31st

SEM and analysis skills becoming core marketing competencies

A recent survey on the skills needed in modern marketing has shown that analysis, measurement and search engine optimisation are becoming more important than traditional marketing competencies. According to Coremetrics, 73 per cent of the 120 US and UK respondents said analytics and measurement have become more important over the past two years and these...

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Aug

14th

Online advertising sees huge growth

As television and radio ad revenues decline, the online sector continues to grow, according to figures from Ofcom. In its annual communications report, the telecoms regulator said that revenues from online advertising grew from £0.17 billion in 2001 to £1.3 billion in 2005, reflecting growth in the number of home broadband connections – up from...

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Aug

9th

Innovative advertising from charity search engine

British charities are to benefit from the British search ads market, as a new keyword advertising service launches. British search engine everyclick.com, which gives away 50 per cent of its advertising revenues to charity, said that the new service will significantly increase the amount of cash it generates for good causes in Britain. Charities will...

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Aug

7th

Online travel demographics changing

An older generation of travellers will be booking their holidays online over the next few years, with baby boomers (aged 45 to 60) driving the market. A new study by market research firm eMarketer reveals that the United States is the current leader in online travel expenditure, with leisure and non-corporate travel consumers expected to...

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Jun

8th

Google announces online advertising partnership

Small businesses looking to improve their attempts at online marketing could benefit from a new partnership between Google and Salesforce.com. Under the move, marketers will be able to make use of AdWords – the search engine’s online advertising system – and monitor the success of their campaigns using Salesforce Group Edition. Ovum analyst David Bradshaw...

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Jun

6th

UK leads online ad spend

Britain is leading Europe in terms of internet advertising spend. According to research conducted by the European Internet Advertising Bureau, the country accounted for 39 per cent.

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May

30th

Advertisers targeting women may maximise online revenue

Young women are spending an increasing amount of time online. According to research conducted by Nielsen/Netratings, British females aged between 18 and 34 were on the internet 27 per cent longer than their male counterparts over the course of March. Overall, women in this age group were reported to account for about a quarter of...

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May

17th

SEO methods can help build

Online marketers looking to increase the search engine rankings of their content could be well advised to use keywords throughout their copy. Writing on Online Marketing Sydney, Fred Schebesta claims that focusing on one keyword per article can help firms drive their attempts at search engine optimisation (SEO). He said: "Use a keyword selection tool...

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Mar

27th

Microsoft to supply Piczo’s online advertising

Microsoft has announced it is to supply online advertising for Piczo. Under the move, the technology firm’s Digital Advertising Solutions (DAS) subsidiary will be the sole provider of advertisements displayed on the social networking website within Britain. Piczo had previously been working with Ad2-Go and is now set to focus on enhancing its "product and...

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Jun

4th

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