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AdWords and Analytics Qualified, Bing Ads Certified. Hayley has been with Receptional since October 2010 and has much experience in managing small medium and large scale campaigns (again with spends in excess of £50k), for clients in retail, healthcare and legal sectors, amongst many others. In her spare time Hayley enjoys watching Arsenal (no, it doesn’t make sense to us either).

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Read posts by Hayley Coutinho

Mar

17th

4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is essential that you prepare your...

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Feb

7th

AdWords Review Extensions Helped CTR Soar By 66%!

The Adwords ‘Review Extension’ is one of Google’s latest ad extensions to roll off the production line. Having been available in Beta since June 2013, it is now openly available to all advertisers under the ‘Ad Extensions’ tab in your Adwords interface. Despite its now universal availability, it’s an extension that, apart from my own...

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Jan

16th

How Receptional Used Call Tracking to Reduce a Client’s CPC by 72%

Could call tracking help you?       At Receptional we regularly come across new clients who are not using call tracking.  Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you...

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Nov

27th

Christmas Pay Per Click Checklist: 5 Quick Wins!

With December approaching many of you may be starting your Christmas shopping, or if you’re super organised, maybe you’ve already wrapped your last gift! It’s quite easy to put Christmas off until the last minute and then make a quick dash to the shops for last minute buys. However, when it comes to your PPC...

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Oct

31st

How Receptional Used Call Tracking To Reduce One Client’s Cost Per Call By 72%

At Receptional we regularly come across new clients who are not using call tracking.  Usually this is because they are unaware of its existence or fail to see how its implementation could help their business. This case study outlines the benefits of call tracking to help you decide whether it’s right for your business. We...

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Jul

5th

Fight off your Adwords PPC competitors with Google’s Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content with stopping there as they’ve...

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May

23rd

Adwords Enhanced Campaigns: The Pros and Cons

Google introduced ‘enhanced campaigns’ in February this year in what has been the biggest change to Adwords in recent history. Adwords Account managers like myself have until the end of June to upgrade their client’s account to this new system before all campaigns will be automatically upgraded in July. Opinions over this upgrade are divided....

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Aug

5th

Display Advertising

Display Advertising via Google’s Display Network is a great way to reach over 80% of internet users and with the help of the highly experienced team at Receptional you can ensure your budget is being used efficiently, targeting quality traffic and delivering a positive ROI. To see how Display Advertising could compliment your online advertising...

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Jun

30th

Remarketing – Preaching to the unconverted!

Receptional are pleased to offer the Google Adwords Remarketing service to all of our clients. To find out how your business could benefit from remarketing why not request a FREE Remarketing Strategy Report – to get yours just complete the contact form below!   What is Remarketing? Remarketing allows you to target users that have...

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Mar

31st

Google +1 button – Coming soon to the UK!

This week has seen the launch of Google’s new +1 button which has initially been launched in the US but will soon be visible across Google’s search pages here in the UK! The +1 button will appear alongside search results, in both the sponsored and organic listings for signed-in users. It is similar in concept...

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