301s, 302s, PageRank and a Whole Lot of Confusion

301s, 302s, PageRank and a Whole Lot of Confusion

Gary Illyes certainly caused a stir when he tweeted the below: 30x redirects don’t lose PageRank anymore. — Gary Illyes (@methode) July 26, 2016 So much so, that it was reported in Search Engine Land that Google have officially stated “There is no PageRank dilution when using a 301, 302 […]

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Launching a New Site? This SEO Checklist Will Tip The Balance In Your Favour

Launching a New Site? This SEO Checklist Will Tip The Balance In Your Favour

I’ve divided our checklist into four main areas – Profitability, Measurement, Content and Links. Profitability Here I’m going to show you how to make sure you optimise the site in a way that will give you a return on your investment. Choosing the keywords with which your potential customers will […]

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5 Quick & Sneaky Link Building Wins

5 Quick & Sneaky Link Building Wins

The buzz in the digital world is that SEO-led PR is the way forward for link building – but putting all your eggs in that “Page Rank 6 Newspaper Website” basket isn’t exactly the most effective or easiest strategy for building links in the short term. This is not to […]

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Google Updates "Define:" Search Operator

Google Updates "Define:" Search Operator

Today, we noticed some changes to the way in which Google displays results whilst using the “define:” operator. For those of you who don’t know, a search operator is a function you can use to trigger or filter your search results using some additional words and symbols in conjunction with […]

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5 Reasons to Audit Your Backlink Profile

5 Reasons to Audit Your Backlink Profile

Most agencies now offer an SEO Audit. An SEO audit is an essential task at the beginning of any new SEO contract. I’ve yet to take on a client who got the SEO “right” from the start, or didn’t have areas that required significant improvement (and more importantly, would drastically improve […]

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Which is the best newspaper to get a link from?

The internet is vast. And so too is the data it contains. There is a lot of data readily available (often by third parties) that we can use to make sound judgements on a variety of dimensions and questions. I don’t have a natural affinity for numbers or raw data, […]

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Have you been slapped by Google Penguin 2.0

If you’ve been hit by Penguin 2.0, also known as Penguin 4, I’m guessing you’re feeling a little silly right now, like this guy: The latest Penguin update, the imaginatively titled “Penguin 4” utilising spam-busting 2.0 technology is designed to carry on where the last series of Penguin updates left […]

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Over Powering the Penguin

On April 17th, 2012, a leading UK brand and new client of Receptional’s was hit with a link based penalty. Rankings for target keywords and their brand name dropped as many as 50 places in Google SERPs, which caused alarm bells to ring. Google Maps / Places were not affected […]

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