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is Managing Director at Receptional.com and was previously chief executive officer (CEO) at Wordtracker.com. With 20 years marketing experience, Justin has worked with a variety of the UK’s leading brands as well as internationally recognised businesses. These include technology companies such as Inmarsat, BT, and Nokia, as well as BP, Shell, the UK Foreign Office, Lloyds TSB, Ernst & Young, and many others. You can follow Justin on Twitter

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Read posts by Justin Deaville

Apr

8th

7 Essential Tips for Optimising a Webpage (in 2014)

Recently, Google changed the layout of its search listings and our clients have been asking us what this means for SEO. So, here, with a little help from the Mad Hatter, is Receptional’s up-to-date guide to optimising your webpages.* If you’re familiar with Lewis Carroll’s 1865 novel, Alice’s Adventures in Wonderland, you’ll know that: The Mad...

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Posted by 0 Comments SEO
Feb

19th

Three Easy Steps to Replacing Your Lost Keyword Data

Over the summer of 2013, Google adopted secure search for most of its search results. SEO consultants lost their keyword data, organic keywords disappeared from Google Analytics, most search queries now show up as ‘not provided’. More recently, in December 2013, Google improved the quality of the keyword data it provides in Webmaster Tools. Which...

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Posted by 0 Comments SEO
Feb

18th

10 Powerful Marketing Stunts – Guaranteed to Produce a Winner

It’s the time of year again. Anyone with an interest in horse racing will definitely be looking forward to the Cheltenham Festival. And if you have an interest in marketing and sport I’m sure you’ll be looking forward to Paddy Power’s next marketing stunt. The bookmaker is well-known for its brilliant budget PR stunts, particularly...

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Jan

30th

Advanced Search Operators: How to Mine Twitter for Valuable Business Leads

Twitter can be a great way of investigating your market – and finding new leads for your business. Launched in 2006, Twitter now has more than 230 million users. And those users post about 500 million Tweets every day. That’s a lot of information. In January 2014 Twitter announced that it is planning to add new ways...

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Jan

22nd

Get £400 off SES London tickets

There are just a few weeks before the UK’s leading digital marketing conference, SES London, opens its doors. The 3-day show is packed with educational and networking opportunities. Time is running out. But, you can guarantee a ticket – and get £400 off the usual price – by using Receptional’s discount code:  SESL14012.  Simply click...

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Posted by 0 Comments Others
Dec

23rd

13 of Receptional’s Best Tips and Tactics from 2013

In case you missed them first time round, here are 13 of the best, most popular and engaging articles from the last year on Receptional’s blog.   SEO Checklists Over the course of the year we have audited heaps of clients’ websites. From small websites with fewer than a hundred pages to blue-chip organisations’ websites...

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Posted by 0 Comments Others
Nov

20th

Free Download: Marketing analytics for law firms

For many years law firms have been notoriously bad at marketing themselves. All too often, solicitors have relied on word of mouth to generate new business. Yet, in recent years, the legal sector has been deregulated and is becoming increasingly commercial. Nowadays, legal marketers want to know – need to know – how effective their...

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Oct

24th

What should you measure in Google Analytics?

What should you measure? Google’s Digital Marketing Evangelist, Avinash Kaushik, recommends that businesses focus on four measures that will help improve their online marketing efforts: Cost per acquisition Bounce rate Abandonment rates Conversion rates We’ll focus on each of those in turn. Cost per acquisition It’s a fact of life that your marketing budget is smaller...

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Oct

23rd

#AskBG: British Gas’ social media failure – 13 of the best Tweets

On 17th October 2013, British Gas, the UK’s largest gas supplier announced prices rises of 10.4% for gas and 8.4% for electricity. Later the same afternoon, the firm’s customer service director Bert Pijls agreed to run a question and answer session on the @BritishGas Twitter account. The plan backfired when Twitter users hijacked the #AskBG...

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Oct

21st

Copy That Ranks Well Or Copy That’s Compelling? Why Not Both?

Back in the early days of the internet, around the late 1990s – the time that Receptional was founded – some clever marketers noticed that changing the keywords they used on their web pages affected the rankings and the amount of traffic they received from the search engines. And lo, SEO copywriting was born. Yet,...

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