Increase Your AdWords CTR In Under Ten Minutes! [Part 1]

Are your click-through rates (CTRs) stuck in a rut? Have you created and tested ad copy over and over until you’re blue in the face and are still struggling to reach that elusive next level? Wondering how you can improve your ad CTR without changing your ad copy? Then you […]

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Upgraded AdWords sitelinks – a PPC dream, an SEO nightmare

Back in February 2012, Google made changes to their ad sitelink functionality meaning that other text within your ads could be used in sitelinks to make them more prominent than the standard set of traditional sitelinks- examples shown below.February 2012 Upgraded Sitelinks:Traditional Sitelinks:Google’s rationale behind this is that more precise […]

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Six Common Discrepancies between AdWords Clicks & Analytics Visits

This is a topic of much frustration for many people. I wrote a post on this some years ago, which Google actually used for some time in their official help pages, but it is still something that we get asked regularly, so I thought it would be worth revisiting. The […]

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Enhanced Campaigns – One step forward and two steps back?

Enhanced campaigns are now upon us, with advertisers having the opportunity to opt-in to the new format, before a forced roll-out occurs in June 2013. The announcement has been met with mixed feelings, depending largely on the advertiser, the sector that they operate in, and how their user base is […]

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Collecting Leads with LinkedIn Ads

LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads. The feature, which is currently only available to selected advertisers on a test basis, enables advertisers to collect leads with campaign and contact leads directly on LinkedIn. For those of you out there already […]

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Google’s Global Launch of the ‘+1’ Button on Google Search

Today is the day that Google globally launches its +1 button on Google Search, a feature that allows users to click ‘+1’ in order to recommend an advert or site. How does it work? It’s all about word of mouth marketing…but on Google search. The logic being that when making […]

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Travelsphere Case Study

Project Brief: To improve the overall performance of the PPC account for Page & Moy across 3 of their major brands: http://www.travelsphere.co.uk    http://www.pageandmoy.co.uk http://www.justyou.co.uk Using all tools available Receptional were tasked with increasing the share of passengers per brand, decreasing the cost per acquisition for each brand and ultimately […]

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Mobile Advertising

Receptional are pleased to announce a new mobile PPC advertising service available to all new clients interested in harnessing the potential of mobile traffic. Mobile traffic now comprises a large and ever increasing share of web traffic thanks to the recent technological developments in Smartphone and mobile tablet technology. Rapid […]

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PPC Account Re-Structure

"Having used Google Adwords profitably for a number of years, our account had grown considerably and managing our campaigns was becoming increasingly difficult. We approached Receptional to review the structure of our account with a view to improving the management of our adspend and increasing our ROI. Within no time, […]

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The Google Analytics IQ Exam

In November 2009, I became the second member of the Receptional team to gain the Google Analytics Individual Qualification having ‘graduated’ from Conversion University, passing the exam with a very respectable score of 88%. In this post I thought I would share my experience with those of you thinking of […]

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