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AdWords and Analytics Qualified, Bing Ads Certified. Matthew has been with Receptional since early 2008 and has worked on hundreds of paid search campaigns. Matthew has worked on large-scale clients (spends in excess of £50k/month) and in markets such as travel, retail, finance and gaming. He is a member of the Chartered Institute of Marketing.

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Read posts by Matthew Loughlin

Dec

19th

10 Tips to Kick-Start Your PPC in 2014

Looking for some hints and tips to give your PPC (pay-per-click) campaigns a jump start in the New Year? Well, look no further! Having reviewed many PPC accounts in the last three months, it is all too clear that many accounts haven’t really changed that much or evolved in the past year or so. Whilst...

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Aug

14th

Increase Your AdWords CTR In Under Ten Minutes! [Part 1]

Are your click-through rates (CTRs) stuck in a rut? Have you created and tested ad copy over and over until you’re blue in the face and are still struggling to reach that elusive next level? Wondering how you can improve your ad CTR without changing your ad copy? Then you may wish to consider adding...

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Jul

18th

Why you’re not accurately tracking conversions

Attribution within analytics has been a contentious topic for some time now but many advertisers seem to have made little progress. Why? Because they are either not looking at the data available to them or because they don’t know how best to attribute credit to different online sources. There is often no real right or...

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Jul

1st

Upgraded AdWords sitelinks – a PPC dream, an SEO nightmare

Back in February 2012, Google made changes to their ad sitelink functionality meaning that other text within your ads could be used in sitelinks to make them more prominent than the standard set of traditional sitelinks- examples shown below. February 2012 Upgraded Sitelinks: Traditional Sitelinks: Google’s rationale behind this is that more precise and detailed...

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May

30th

Six Common Discrepancies between AdWords Clicks & Analytics Visits

This is a topic of much frustration for many people. I wrote a post on this some years ago, which Google actually used for some time in their official help pages, but it is still something that we get asked regularly, so I thought it would be worth revisiting. The most common reasons for discrepancies...

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Mar

20th

Enhanced Campaigns – One step forward and two steps back?

Enhanced campaigns are now upon us, with advertisers having the opportunity to opt-in to the new format, before a forced roll-out occurs in June 2013. The announcement has been met with mixed feelings, depending largely on the advertiser, the sector that they operate in, and how their user base is accessing and engaging with their...

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Oct

13th

Collecting Leads with LinkedIn Ads

LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads. The feature, which is currently only available to selected advertisers on a test basis, enables advertisers to collect leads with campaign and contact leads directly on LinkedIn. For those of you out there already using LinkedIn PPC ads, you...

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Oct

13th

Our PPC Referral Scheme

Recommend Us and Make Up To £25,000! That’s right; your eyes don’t deceive you. We believe in sharing our success and as such, Receptional are now offering the most generous PPC referral scheme that we have seen anywhere, allowing you to make up to £25,000 per client in less than one year! Why I hear...

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Sep

2nd

AdWords Feature Update: ‘Top of page bid estimates’

Earlier this week, AdWords announced a new metric within the AdWords system that will help in managing PPC campaigns. The new metric is called ‘top of page bid estimates’, and effectively approximates the cost-per-click bid price required for our ads to show in the banner positions (as below), above the organic search results. This feature...

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Jul

26th

Bing Tests Organic-PPC Mixed Search Engine Results Pages

You may have recently noticed that Bing is currently trialling a new look search results page that has pay per click ads merged in with organic results.   You will no doubt be familiar with the look of the traditional search results page (below), as it is the standard for the main search engines, with...

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