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AdWords and Analytics Qualified, Bing Ads Certified. Matthew has been with Receptional since early 2008 and has worked on hundreds of paid search campaigns. Matthew has worked on large-scale clients (spends in excess of £50k/month) and in markets such as travel, retail, finance and gaming. He is a member of the Chartered Institute of Marketing.

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Read posts by Matthew Loughlin

Jun

28th

Google’s Global Launch of the ‘+1’ Button on Google Search

Today is the day that Google globally launches its +1 button on Google Search, a feature that allows users to click ‘+1′ in order to recommend an advert or site. How does it work? It’s all about word of mouth marketing…but on Google search. The logic being that when making decisions, people often turn to...

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Jun

16th

Travelsphere Case Study

Project Brief: To improve the overall performance of the PPC account for Page & Moy across 3 of their major brands: http://www.travelsphere.co.uk    http://www.pageandmoy.co.uk http://www.justyou.co.uk Using all tools available Receptional were tasked with increasing the share of passengers per brand, decreasing the cost per acquisition for each brand and ultimately the overall profitability of the...

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Jun

15th

Mobile Advertising

Receptional are pleased to announce a new mobile PPC advertising service available to all new clients interested in harnessing the potential of mobile traffic. Mobile traffic now comprises a large and ever increasing share of web traffic thanks to the recent technological developments in Smartphone and mobile tablet technology. Rapid growth of mobile internet users...

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Nov

26th

The Top 10 Reasons Why Your AdWords Ads Are Not Displaying!

It can be extremely frustrating to have spent hours, or even days, setting up the very best AdWords campaigns only to find that when you activate the campaign, nothing seems to be happening. Why this occurs is a relatively common question that AdWords advertisers put to us so hopefully the below will help you to...

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Aug

23rd

Receptional Gain New Google Certified Partner Status

Receptional are now Google Certified Partners! Receptional are now pleased to announce their new Google Certified Partner status, following changes to the Google AdWords certification program. Google announced back in late-April their intention to roll-out a new Google Certified Partner program that focuses on AdWords, with the aim of this program being to improve its...

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Aug

16th

How to Pass Your Google AdWords Fundamental and Advanced Search Exams

After successfully completing the AdWords Fundamental and the Advanced Search exam, I thought I would share my experiences. Passing your AdWords exams is all part of making you a certified AdWords professional, and the knowledge gained is fundamental to maintain successful Paid Search campaigns. The qualifications will earn you a level of trust with your...

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Jun

22nd

Search Funnel Reports- The Latest Gem In AdWords

Until recently, we have been unable to quantify the value of non-brand keyword activity as effectively as we would have liked to. This is due to the fact that most tracking systems use a “last touch” attribution model by default, meaning that a conversion will be associated with the most recent campaign. Yet visitor path...

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Apr

29th

PPC Account Re-Structure

"Having used Google Adwords profitably for a number of years, our account had grown considerably and managing our campaigns was becoming increasingly difficult. We approached Receptional to review the structure of our account with a view to improving the management of our adspend and increasing our ROI. Within no time, Receptional had a produced a...

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Feb

18th

The Google Analytics IQ Exam

In November 2009, I became the second member of the Receptional team to gain the Google Analytics Individual Qualification having ‘graduated’ from Conversion University, passing the exam with a very respectable score of 88%. In this post I thought I would share my experience with those of you thinking of taking the plunge as I...

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Feb

9th

Google Search Partners Performance- Looking at the overlooked!

When setting up a new campaign within AdWords we are faced with several options as to where we would like to display our ads. Within the campaign settings of AdWords there are several options in terms of where we choose to display ad text for each and every ad in that particular campaign. These include...

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