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AdWords and Analytics Qualified, Bing Ads Certified. Matthew has been with Receptional since early 2008 and has worked on hundreds of paid search campaigns. Matthew has worked on large-scale clients (spends in excess of £50k/month) and in markets such as travel, retail, finance and gaming. He is a member of the Chartered Institute of Marketing.

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Read posts by Matthew Loughlin

Feb

9th

Google Search Partners Performance- Looking at the overlooked!

When setting up a new campaign within AdWords we are faced with several options as to where we would like to display our ads. Within the campaign settings of AdWords there are several options in terms of where we choose to display ad text for each and every ad in that particular campaign. These include...

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Aug

21st

Receptional Featured In The Paid Search Agencies Buyer’s Guide for 2009

Receptional are delighted to announce that we are 1 of 31 companies included in this years Paid Search Agencies Buyer’s Guide for 2009 which was published on 20th August. The Econsultancy buyer’s guide is an important point of reference for those researching digital marketing suppliers in the UK and as such we are very pleased...

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Jul

29th

Microsoft and Yahoo finally strike a deal

It has been announced today that Microsoft and Yahoo! have finally struck a deal that will help them challenge Google’s dominance online after several bids by Microsoft to takeover Yahoo! were knocked back in 2008. The ten-year deal means that Microsoft’s Bing search engine will power the Yahoo! website and that Yahoo! will in turn...

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Jul

22nd

Google Adwords Conversion Tracking Vs Analytics Conversion Tracking

It is not uncommon for clients to ask us what the difference is between these and why there is a discrepancy between the AdWords and Analytics conversion figures, so I thought I would explain why. No two tracking systems will ever provide the same data but this is normally acceptable when they’re close enough for...

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Jul

7th

Why Online Marketing Is The Future

PayPal has recently released a very interesting report on online spending that predicts online shopping in Britain will rise from £8.9 billion to £21.3 billion in annual sales by the end of 2011. This forecast spend means every adult in the UK will be spending around £430 a year online (over double the current figure)...

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Jun

25th

Click Vs Visits- Why The Discrepancy?

Many people often look at Google Analytics, or other tracking systems, and wonder why there is a discrepancy between the number of clicks from PPC ads and the number of visits (also called sessions). Below we look at 5 reasons for this discrepancy but before we mention these it is important to remember that ‘clicks’...

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Jun

24th

Should Google Step In To Stop The Scammers?

Sky news have reported in the last few hours of a site using paid search on Google to effectively trick people into believing they need to pay for a free security check when visiting the US- visit the link here. The article reports that the site is ‘on the brink of being banned’ by the...

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Jun

17th

Microsoft finally takes on click fraud

On Monday Microsoft corp. launched it’s first ever lawsuit involving click fraud against three individuals believed to be based in Vancouver, Canada. These individuals (a mother and her two sons) and the companies they are believed to control have been accused of a form of click fraud by ‘improperly using Microsoft’s online advertising service for...

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Jun

12th

Eye Tracking Bing vs. Google

Quite a lot is being made of Microsoft’s newest attempt to take on Google as it tries to build its  rather petite market share. Billing it as a ‘Google killer’ certainly seems overly optimistic to say the least. However, the increased media attention is certainly driving more traffic to and via Bing with advertising impressions...

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Jun

11th

Finally Some Good News About the Economy?

The National Institute for Economic and Social Research said yesterday that the British economy grew by 0.2% in April and 0.1% in May. Whilst we seem to hear such conflicting information from all kinds of ‘credible’ sources on a near daily basis, it’s difficult to know who and what to believe but, what makes this...

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