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AdWords and Analytics Qualified, Bing Ads Certified. Will joined Receptional at the start of May 2013 having previously worked for a marketing agency as a PPC manager in Northampton. Will works on variety of PPC accounts and manages several B2B and B2C clients. Away from the desk Will is most likely to be found playing, coaching, talking or writing about cricket, representing his beloved Horton House CC in the Northants Premiership.

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May

23rd

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Options for utilising biddable, paid advertising in your marketing campaigns are continuously growing and becoming more effective.  From the traditional and highly targeted PPC (Pay Per Click) from Google Adwords, to new kids on the block like In-App advertising. But one platform which you will have heard of (if not seen) is social media advertising....

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6th

5 Monthly Money-Saving Workouts to give your Pay Per Click Account

‘The key is not the will to win… everybody has that. It is the will to prepare to win that is important’. This and many other nauseating clichés are emblazoned around my local gym. However keeping yourself in shape is important, as is keeping your PPC activity in good order. That gym card in your...

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Aug

20th

Marketing Week Live 2013 Takeaways Part 2: Integration, integration, integration

As a follow up to my previous blog post, Marketing in the Moment, here is my second takeaway from the Marketing Week Live 2013: An overriding need to integrate the different specialisms within a Digital Agency in order to provide the best solution to a client’s need. The term ‘silos’ is often used in digital...

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Aug

7th

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Unless you work in paid advertising or have an unhealthy obsession with Google’s updates to Adwords, you may not have heard about Dynamic Search Ads (DSA). Unbeknown to many, DSA was rolled out in 2011 and fully operational to Adwords users in 2012. In the following months, paid advertisers have either silently got stuck in...

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A strong theme at this year’s Marketing Week Live was ‘Marketing in the Moment’. Attendees were shown the now somewhat clichéd, case studies of Oreo, Nandos and the infamous Ed Milliband’s #downgraded chancellor speech. Although they’re all great examples of how digital marketing offers marketers the unique ability to tailor campaign messages to highly relevant...

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Jul

1st

They’re at it again! Changes to the Google Keyword Tool revealed

Google Adwords stalwart the ‘Keyword Tool’ has just recently been treated to a massive re-vamp. The trusty tool we’ve grown accustomed to has been transformed into one far more user friendly and efficient. However this change has gone largely unnoticed by the PPC community despite the huge overhaul. Once upon a time, in order to...

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Jun

7th

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Landing at university my peers and I were doe-eyed and salivating at the prospect of working in the marketing industry. Surely (we thought) it’s all about coming up with amazing ideas, being flown from client to client by helicopter with lavish lunches courtesy company expenses to seal the deal, isn’t it……….isn’t it?! Recent successful big...

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