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AdWords and Analytics Qualified, Bing Ads Certified. Will joined Receptional at the start of May 2013 having previously worked for a marketing agency as a PPC manager in Northampton. Will works on variety of PPC accounts and manages several B2B and B2C clients. Away from the desk Will is most likely to be found playing, coaching, talking or writing about cricket, representing his beloved Horton House CC in the Northants Premiership.

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Read posts by Will Smith

Dec

6th

5 Monthly Money-Saving Workouts to give your Pay Per Click Account

‘The key is not the will to win… everybody has that. It is the will to prepare to win that is important’. This and many other nauseating clichés are emblazoned around my local gym. However keeping yourself in shape is important, as is keeping your PPC activity in good order. That gym card in your...

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Posted by 0 Comments Paid Search
Aug

20th

Marketing Week Live 2013 Takeaways Part 2: Integration, integration, integration

As a follow up to my previous blog post, Marketing in the Moment, here is my second takeaway from the Marketing Week Live 2013: An overriding need to integrate the different specialisms within a Digital Agency in order to provide the best solution to a client’s need. The term ‘silos’ is often used in digital...

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Posted by 4 Comments News
Aug

7th

Have you heard about Google’s Dynamic Search Ads?

Unless you work in paid advertising or have an unhealthy obsession with Google’s updates to Adwords, you may not have heard about Dynamic Search Ads (DSA). Unbeknown to many, DSA was rolled out in 2011 and fully operational to Adwords users in 2012. In the following months, paid advertisers have either silently got stuck in...

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Posted by 0 Comments News
Jul

10th

Marketing Week Live Event – Digital Marketing Take-aways

A strong theme at this year’s Marketing Week Live was ‘Marketing in the Moment’. Attendees were shown the now somewhat clichéd, case studies of Oreo, Nandos and the infamous Ed Milliband’s #downgraded chancellor speech. Although they’re all great examples of how digital marketing offers marketers the unique ability to tailor campaign messages to highly relevant...

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Posted by 0 Comments News
Jul

1st

They’re at it again! Changes to the Google Keyword Tool revealed

Google Adwords stalwart the ‘Keyword Tool’ has just recently been treated to a massive re-vamp. The trusty tool we’ve grown accustomed to has been transformed into one far more user friendly and efficient. However this change has gone largely unnoticed by the PPC community despite the huge overhaul. Once upon a time, in order to...

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Posted by 0 Comments Paid Search
Jun

7th

Why you should incorporate broader brand marketing into PPC campaigns

Landing at university my peers and I were doe-eyed and salivating at the prospect of working in the marketing industry. Surely (we thought) it’s all about coming up with amazing ideas, being flown from client to client by helicopter with lavish lunches courtesy company expenses to seal the deal, isn’t it……….isn’t it?! Recent successful big...

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Posted by 0 Comments Paid Search