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Analytics Qualified. Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries.

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Read posts by Zoe-Lee Skelton

Apr

16th

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase their content marketing spend in...

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Mar

18th

Danny Sullivan Speaking at SMX London 2014

This year’s SMX Conference will be hitting British shores on the 13 and 14 May. So if you want to learn from leading search industry experts and make a fantastic saving on the ticket price too, you’d better read on. What’s the big attraction? ‘Top Online Marketing Expert’, Danny Sullivan curating, speaking and chairing at...

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Mar

12th

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic – it’s evolved to become...

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Feb

13th

83 Tips and Takeaways from SESLondon (Day Three)

The third and final day of SES London saw another tumult of top tips. Today was focussed on connecting everything we’ve learned so far, particularly how we can use data from audience and competitor analysis to create solid, integrated marketing campaigns. Here are our takeaways from the final day of #SESLondon: Maximising Marketing Returns in...

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Feb

12th

About 90 Tips & Tricks from SESLondon (Day Two)

Team Receptional spent a second day at the search marketing extravaganza that is the SES London conference. The key focal point from today was the increasing importance of having a mobile strategy. Mobile searches and queries are growing at a remarkable rate and a large number of searches have local intent. Here are our top...

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Feb

11th

89 top tips and highlights from SES London (Day 1)

Nestled amongst the Houses of Parliament and Westminster Abbey, you’ll find this year’s SES Conference and Expo. Hayley Coutinho, Senior Paid Search Consultant, and I have been listening to presentations about Google updates, paid search, AdWords tricks and tips, web analytics, and advances in mobile. A common theme from speakers is that your social media strategy and...

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Feb

6th

Search Marketing Expo (SMX) London 2014: Head Speaker Announced!

A new year means another round of cutting-edge digital marketing conferences. And judging by Search Marketing Expo’s (SMX) headline speaker, this year’s event is not to be missed. Danny Sullivan, The SMX Chief Content Officer and Editor-in-Chief of Search Engine Land, will head up SMX 2014, which takes place on 13-14 May. This is an...

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Jan

30th

FINAL AGENDA Announced for SES London 2014

Digital marketers who attend the SES London Conference on 11th February 2014 at the Queen Elizabeth II Conference Centre in London, will be in for an exclusive treat.  Bruce Daisley, Twitter UK’s Managing Director, will deliver an exhilarating kick-off keynote speech entitled: Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment. In...

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Dec

19th

Why Content Marketing Matters

Content is everywhere. There’s no escaping it and it seems everyone’s talking about it. So let’s look at why content marketing matters and how you can benefit from it. What is content marketing? Content marketing is the production and promotion of valuable, free content to customers in exchange for their attention. Unlike traditional advertising which...

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Nov

21st

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR (click-through rates) by up to...

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