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Analytics Qualified. Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries.

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Read posts by Zoe-Lee Skelton

Sep

17th

93 Crucial Tips From #BrightonSEO

It’s September so we all know what that means: another BrightonSEO conference! This event’s talks covered website cannibalisation, the future of content, international outreach and many more useful topics. If you weren’t able to attend, we’ve written a round-up of the best tips below. Predicting the future of Google, and why it’s no longer a...

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Aug

22nd

6 Essential Digital Marketing Tasks for Ecommerce Websites

Competition is fierce within the online eCommerce marketplace. With the number of purchases made online set to rise by 18% to £131.2 billion in 2014, you’ll want to ensure that your site is performing at its best if you want to capitalise on this growth. As an online retailer, there are a number of tasks...

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May

15th

[eBook Download] An In-depth Guide To SEO Accessibility

Here at Receptional we love creating inspiring digital marketing campaigns for our clients. But before we start doing the exciting stuff, however, we make sure our clients’ websites are technically sound and can be accessed via Google’s search results. Otherwise all our hard work might be in vain. When we’re checking a site’s SEO performance,...

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Posted by 0 Comments SEO
Apr

24th

Over 100 Brilliant Tips And Insights From BrightonSEO 2014

The Receptional team headed down to the seaside for another brilliant BrightonSEO. This year’s event was bigger (and fuller) than any we’ve ever been too. But in the usual fashion, the topics covered were varied, with many speakers focusing on current concerns in the search industry, specifically the changing practice of building links. You’ll find...

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Apr

16th

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase their content marketing spend in...

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Mar

18th

Danny Sullivan Speaking at SMX London 2014

This year’s SMX Conference will be hitting British shores on the 13 and 14 May. So if you want to learn from leading search industry experts and make a fantastic saving on the ticket price too, you’d better read on. What’s the big attraction? ‘Top Online Marketing Expert’, Danny Sullivan curating, speaking and chairing at...

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Mar

12th

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic – it’s evolved to become...

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Feb

13th

83 Tips and Takeaways from SESLondon (Day Three)

The third and final day of SES London saw another tumult of top tips. Today was focussed on connecting everything we’ve learned so far, particularly how we can use data from audience and competitor analysis to create solid, integrated marketing campaigns. Here are our takeaways from the final day of #SESLondon: Maximising Marketing Returns in...

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Feb

12th

About 90 Tips & Tricks from SESLondon (Day Two)

Team Receptional spent a second day at the search marketing extravaganza that is the SES London conference. The key focal point from today was the increasing importance of having a mobile strategy. Mobile searches and queries are growing at a remarkable rate and a large number of searches have local intent. Here are our top...

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Posted by 0 Comments Others
Feb

11th

89 top tips and highlights from SES London (Day 1)

Nestled amongst the Houses of Parliament and Westminster Abbey, you’ll find this year’s SES Conference and Expo. Hayley Coutinho, Senior Paid Search Consultant, and I have been listening to presentations about Google updates, paid search, AdWords tricks and tips, web analytics, and advances in mobile. A common theme from speakers is that your social media strategy and...

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