5 Essential Tactics To Make Your Content Marketing Successful

5 Essential Tactics To Make Your Content Marketing Successful

Content marketing is considered by many to be an expensive strategy which is only successful with the more exciting brands. Not only is this incorrect, but it’s holding back a lot of businesses from producing meaningful content and utilising the strategy to grow their business. Yet on the flipside, there […]

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5 Steps to Create Content That’s Better than Your Competitors’

5 Steps to Create Content That’s Better than Your Competitors’

Everyone and every business is publishing content. But the sheer volume being produced is stopping brands from standing out. Guess what though? It’s not your competitor’s daily content blast that’s hindering your success: in actual fact you could be sabotaging your growth yourself by creating content lacking any focus or […]

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7 Content Marketing Predictions For 2016

7 Content Marketing Predictions For 2016

Each year marketing experts tout their predictions for the year ahead. The majority are rehashed versions of last year’s predictions which don’t offer any fresh insight. So this year, I decided to pick the top seven most interesting and realistic predictions from around the web geared towards content marketing, from […]

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6 Fundamentals of Successful Email Marketing

6 Fundamentals of Successful Email Marketing

Email is arguably your most valuable marketing channel and your subscriber list is your most important asset. Why? Because your subscribers have consented to receive your content within their personal space: their inbox. Something they check dozens of times throughout the day. Being in your prospects’ inbox can be extremely […]

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5 Talks Not To Miss at This Year’s SES London

5 Talks Not To Miss at This Year’s SES London

Get a 25% discount to the 2015 SES London Conference The SES London conference – one of Europe’s leading digital marketing events – will take place from 9-11 Feb 2015 As a regular attendee of the UK’s top marketing conferences, I guarantee you’ll come away from SES London with some actionable tips […]

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9 Essential Digital Marketing Tips for 2015

9 Essential Digital Marketing Tips for 2015

A new year always brings new enthusiasm to make the best of your business. With marketing set to see increases in budget in 2015, it is clear that managers recognise the importance of digital marketing in helping their business to be profitable. Our experts have put together 9 essential digital […]

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The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase […]

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Email Marketing: 6 Must Do’s & 5 Definite Don’ts

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic […]

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83 Tips and Takeaways from SESLondon (Day Three)

The third and final day of SES London saw another tumult of top tips. Today was focussed on connecting everything we’ve learned so far, particularly how we can use data from audience and competitor analysis to create solid, integrated marketing campaigns. Here are our takeaways from the final day of […]

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The Complete Guide to AdWords Ad Extensions [Free]

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR […]

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