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Analytics Qualified. Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries.


Read posts by Zoe-Lee Skelton



5 Talks Not To Miss at This Year’s SES London

Get a 25% discount to the 2015 SES London Conference The SES London conference – one of Europe’s leading digital marketing events – will take place from 9-11 Feb 2015 As a regular attendee of the UK’s top marketing conferences, I guarantee you’ll come away from SES London with some actionable tips and tactics for your digital...

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9 Essential Digital Marketing Tips for 2015

A new year always brings new enthusiasm to make the best of your business. With marketing set to see increases in budget in 2015, it is clear that managers recognise the importance of digital marketing in helping their business to be profitable. Our experts have put together 9 essential digital marketing tips to help you...

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Receptional’s Top 10 Digital Marketing Articles From 2014

To top off a great year of content from Receptional, we’ve pulled together 10 of the most popular articles from our blog. Just in case you missed them first time round! 1. Nineteen things Matt Cutts said in 2013 that changed the way we build links At the beginning of 2014 our SEO consultant, Barrie...

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50 Completely Awesome Tips From Completely Email 2014

This was the first time Receptional attended a Completely Email conference. Talks covered how to code emails for optimum performance across mobile screen resolutions, how recipient interactions (or lack of) can harm or improve your email SenderScore as well as the many things brands who carry out multinational email campaigns should look out for. Say...

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93 Crucial Tips From #BrightonSEO

It’s September so we all know what that means: another BrightonSEO conference! This event’s talks covered website cannibalisation, the future of content, international outreach and many more useful topics. If you weren’t able to attend, we’ve written a round-up of the best tips below. Predicting the future of Google, and why it’s no longer a...

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6 Essential Digital Marketing Tasks for Ecommerce Websites

Competition is fierce within the online eCommerce marketplace. With the number of purchases made online set to rise by 18% to £131.2 billion in 2014, you’ll want to ensure that your site is performing at its best if you want to capitalise on this growth. As an online retailer, there are a number of tasks...

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[eBook Download] An In-depth Guide To SEO Accessibility

Here at Receptional we love creating inspiring digital marketing campaigns for our clients. But before we start doing the exciting stuff, however, we make sure our clients’ websites are technically sound and can be accessed via Google’s search results. Otherwise all our hard work might be in vain. When we’re checking a site’s SEO performance,...

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Over 100 Brilliant Tips And Insights From BrightonSEO 2014

The Receptional team headed down to the seaside for another brilliant BrightonSEO. This year’s event was bigger (and fuller) than any we’ve ever been too. But in the usual fashion, the topics covered were varied, with many speakers focusing on current concerns in the search industry, specifically the changing practice of building links. You’ll find...

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The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase their content marketing spend in...

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Danny Sullivan Speaking at SMX London 2014

This year’s SMX Conference will be hitting British shores on the 13 and 14 May. So if you want to learn from leading search industry experts and make a fantastic saving on the ticket price too, you’d better read on. What’s the big attraction? ‘Top Online Marketing Expert’, Danny Sullivan curating, speaking and chairing at...

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