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Analytics Qualified. Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries.

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Read posts by Zoe-Lee Skelton

Feb

12th

About 90 Tips & Tricks from SESLondon (Day Two)

Team Receptional spent a second day at the search marketing extravaganza that is the SES London conference. The key focal point from today was the increasing importance of having a mobile strategy. Mobile searches and queries are growing at a remarkable rate and a large number of searches have local intent. Here are our top...

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Feb

11th

89 top tips and highlights from SES London (Day 1)

Nestled amongst the Houses of Parliament and Westminster Abbey, you’ll find this year’s SES Conference and Expo. Hayley Coutinho, Senior Paid Search Consultant, and I have been listening to presentations about Google updates, paid search, AdWords tricks and tips, web analytics, and advances in mobile. A common theme from speakers is that your social media strategy and...

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Feb

6th

Search Marketing Expo (SMX) London 2014: Head Speaker Announced!

A new year means another round of cutting-edge digital marketing conferences. And judging by Search Marketing Expo’s (SMX) headline speaker, this year’s event is not to be missed. Danny Sullivan, The SMX Chief Content Officer and Editor-in-Chief of Search Engine Land, will head up SMX 2014, which takes place on 13-14 May. This is an...

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Jan

30th

FINAL AGENDA Announced for SES London 2014

Digital marketers who attend the SES London Conference on 11th February 2014 at the Queen Elizabeth II Conference Centre in London, will be in for an exclusive treat.  Bruce Daisley, Twitter UK’s Managing Director, will deliver an exhilarating kick-off keynote speech entitled: Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment. In...

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Dec

19th

Why Content Marketing Matters

Content is everywhere. There’s no escaping it and it seems everyone’s talking about it. So let’s look at why content marketing matters and how you can benefit from it. What is content marketing? Content marketing is the production and promotion of valuable, free content to customers in exchange for their attention. Unlike traditional advertising which...

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Nov

21st

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR (click-through rates) by up to...

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Oct

2nd

Duplicate Content: The Technical Issue Killing Your Website

Don’t you just hate it when you arrive at a party to find someone else wearing the exact same outfit as you! Funnily enough, Google isn’t too keen on similarities either, especially duplicate content. Duplicate content is often created without us really knowing that we’ve done it. That’s because the majority of web developers and...

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Sep

30th

Three Easy Ways To Find Content Ideas In Google Analytics

Content marketing is taking off fast. Most online marketers are planning to produce more content next year and that trend will continue. There are millions of frantic fingers typing out fresh content at an alarming rate. Yet, there’s a dearth of great content ideas. So how can you grab the attention of your audience without...

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Sep

13th

198 Tips, Tricks And Best Bits From BrightonSEO

We’ve been at BrightonSEO – where the hell were you? Yes, the Receptional team has been breathing in the sea air and basking fleetingly in the meagre seaside sun at this year’s BrightonSEO. If you couldn’t make it, don’t worry. We’ve compiled a set of top tips from all of the speakers. Topics covered included,...

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Sep

11th

Is Google Testing A New Feature For Local Search Results

Those of you with a keen eye on SERPs may have noticed a very subtle change to how Google is compiling and presenting its local search results, but it isn’t displaying all of the time, so I suspect Google is once again going through a testing phase. It seems that for some searches, Google is...

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