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Analytics Qualified. Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries.

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Read posts by Zoe-Lee Skelton

Oct

2nd

Duplicate Content: The Technical Issue Killing Your Website

Don’t you just hate it when you arrive at a party to find someone else wearing the exact same outfit as you! Funnily enough, Google isn’t too keen on similarities either, especially duplicate content. Duplicate content is often created without us really knowing that we’ve done it. That’s because the majority of web developers and...

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Posted by 0 Comments SEO
Sep

30th

Three Easy Ways To Find Content Ideas In Google Analytics

Content marketing is taking off fast. Most online marketers are planning to produce more content next year and that trend will continue. There are millions of frantic fingers typing out fresh content at an alarming rate. Yet, there’s a dearth of great content ideas. So how can you grab the attention of your audience without...

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Sep

13th

198 Tips, Tricks And Best Bits From BrightonSEO

We’ve been at BrightonSEO – where the hell were you? Yes, the Receptional team has been breathing in the sea air and basking fleetingly in the meagre seaside sun at this year’s BrightonSEO. If you couldn’t make it, don’t worry. We’ve compiled a set of top tips from all of the speakers. Topics covered included,...

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Posted by 0 Comments News
Sep

11th

Is Google Testing A New Feature For Local Search Results

Those of you with a keen eye on SERPs may have noticed a very subtle change to how Google is compiling and presenting its local search results, but it isn’t displaying all of the time, so I suspect Google is once again going through a testing phase. It seems that for some searches, Google is...

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Posted by 0 Comments News
Sep

10th

Take Ownership Of Your Content: Treats From Google Plus Developers

The Google Plus Platform blog revealed not one, but two awesome updates to Google+ features which will help you gain greater ownership of your content across the web. The first: Author attribution From today, Google is integrating more web platforms in to its Google+ Sign in Authorship programme. So if you’re a user of WordPress...

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Posted by 0 Comments News
Jul

16th

6 winning headline styles that attract readers

In the animal kingdom, the male peacock splays and shakes his incredibly detailed “eyespot” tail in a hypnotic dance. The male lion is crowned with a golden mane: the length and fullness dictates his virility and the Lekking fish displays elaborate colours in its scales, all in the name of attraction. Online, we employ the...

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Jun

10th

Stop writing crappy headlines by using these 6 steps

“Extra, extra! Read all about it!” shrieks an eager eyed, grubby faced Victorian paperboy, clutching a freshly pressed newspaper on a dismal, smoke-filled London street corner.   Image courtesy: http://theredundantpaperboy.wordpress.com/tag/redundant-paperboy/ This was how papers were originally sold to the masses. Sales of newspapers depended upon a child’s lung capacity – and of course a juicy...

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May

31st

81 take away tips from the Content Marketing Show, May 2013

Today, I took myself off to the big smoke and dropped by the Content Marketing Show. I make it all sound so effortless, but I’ve actually been really generous, and compiled a set of tips from some of the thought leaders and professionals in the content marketing industry in order to help you improve your...

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Posted by 1 Comment News
May

29th

Updates to Google’s Data Highlighter Tool

I recently posted about some of the awesome ways that you can improve your appearance in the Google search results using rich snippets. Now it seems that Google has updated its Webmaster data highlighter tool to support rich snippets for a whole bunch of other data types including; Articles Local Businesses Movies Restaurants Software Applications...

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Posted by 2 Comments SEO
May

24th

Majestic SEO Course: Linkable Assets just keep bringing you links without asking

Link building is essential to SEO success but to most people it’s a difficult job to do – and likely to get harder in the future. But create linkable assets of the right kind and your link building worries could be over. Linkable assets are the pinnacle of content marketing in SEO – they’re any...

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Posted by 0 Comments SEO