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Analytics Qualified. Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries.

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Read posts by Zoe-Lee Skelton

May

31st

81 take away tips from the Content Marketing Show, May 2013

Today, I took myself off to the big smoke and dropped by the Content Marketing Show. I make it all sound so effortless, but I’ve actually been really generous, and compiled a set of tips from some of the thought leaders and professionals in the content marketing industry in order to help you improve your...

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Posted by 1 Comment News
May

29th

Updates to Google’s Data Highlighter Tool

I recently posted about some of the awesome ways that you can improve your appearance in the Google search results using rich snippets. Now it seems that Google has updated its Webmaster data highlighter tool to support rich snippets for a whole bunch of other data types including; Articles Local Businesses Movies Restaurants Software Applications...

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Posted by 2 Comments SEO
May

24th

Majestic SEO Course: Linkable Assets just keep bringing you links without asking

Link building is essential to SEO success but to most people it’s a difficult job to do – and likely to get harder in the future. But create linkable assets of the right kind and your link building worries could be over. Linkable assets are the pinnacle of content marketing in SEO – they’re any...

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Posted by 0 Comments SEO
May

20th

Rich Snippets: Use them or lose visits!

The days of boring, plain text organic search results are over. Make way for the ‘rich snippet’, a powerful way of enhancing search results that can increase the number of visits to your website by up to 30%! If you aren’t yet using them, Receptional can help mark up your site. Just get in touch...

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May

17th

Receptional’s weekly digital news round up (week ending 17 May, 2013)

Once again, Receptional have scoured the web for the latest happenings in the land of digital. Think of us as your friendly, neighbourhood digital newsreel. Last week hundreds converged at the SMX conference in London. If you didn’t make it, don’t worry. The 315 takeaway tips from Wordtracker will make you feel like you were...

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Posted by 0 Comments News
May

10th

Receptional’s weekly digital news round up (week ending 10 May, 2013)

This week in digital trends, tablets are trying to take down PCs, an infographic tells us how much time we fritter away online; John Paul Mains advises how we can make our website more profitable without a big budget; Barry Schwartz warns that a Google update is imminent and finally James Gurd presents how Ecommerce...

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Posted by 0 Comments News
May

7th

Receptional’s weekly digital news round-up (week ending May 3, 2013)

Our weekly digital news feature covers social signals, Google Penguin, writing copy for your website, Nesta’s Creative Manifesto and a search engine battle to find the first ever website – all in one neat little round-up. Social Signals – truth or nonsense? We love a healthy debate here at Receptional, and this particular discussion centred...

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Posted by 0 Comments News
Apr

30th

7 recent Google algorithm updates you may have missed

When Google makes changes to its search algorithm, some updates pass quietly and some make themselves known. For search marketers, it’s imperative to know when these changes happen not only so you can understand changes in rankings and traffic, but also so you can adapt your SEO best practices and optimization techniques. So, below, I’ll...

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Posted by 1 Comment SEO
Apr

29th

Receptional’s weekly digital news round-up (week ending April 26, 2013)

Here it is, our second weekly round-up of the most recent developments and useful ideas from around the digital sphere. How to build an audience with Google+ Hangouts In this article, Sarah Hill proposes how Human media – an emerging layer of social media using real-time video chat technology – can build a stronger connection...

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Posted by 0 Comments News
Apr

22nd

Receptional’s weekly digital news round-up (week ending April19, 2013)

Here’s Receptional weekly dose of the best digital marketing stories from the past week.    Google Rolls out Google+ comments within the Blogger community This week Google has integrated the comments feature of Google+ into its Blogger platform. Once you enable this feature on your blogging dashboard, you’ll be able to view both your blog’s...

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Posted by 0 Comments News