Contact Us | About Us
Talk to us: 01525 715520

Analytics Qualified. Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries.

CONNECT WITH RECEPTIONAL

Read posts by Zoe-Lee Skelton

May

20th

Rich Snippets: Use them or lose visits!

The days of boring, plain text organic search results are over. Make way for the ‘rich snippet’, a powerful way of enhancing search results that can increase the number of visits to your website by up to 30%! If you aren’t yet using them, Receptional can help mark up your site. Just get in touch...

› Read more
May

17th

Receptional’s weekly digital news round up (week ending 17 May, 2013)

Once again, Receptional have scoured the web for the latest happenings in the land of digital. Think of us as your friendly, neighbourhood digital newsreel. Last week hundreds converged at the SMX conference in London. If you didn’t make it, don’t worry. The 315 takeaway tips from Wordtracker will make you feel like you were...

› Read more
Posted by 0 Comments News
May

10th

Receptional’s weekly digital news round up (week ending 10 May, 2013)

This week in digital trends, tablets are trying to take down PCs, an infographic tells us how much time we fritter away online; John Paul Mains advises how we can make our website more profitable without a big budget; Barry Schwartz warns that a Google update is imminent and finally James Gurd presents how Ecommerce...

› Read more
Posted by 0 Comments News
May

7th

Receptional’s weekly digital news round-up (week ending May 3, 2013)

Our weekly digital news feature covers social signals, Google Penguin, writing copy for your website, Nesta’s Creative Manifesto and a search engine battle to find the first ever website – all in one neat little round-up. Social Signals – truth or nonsense? We love a healthy debate here at Receptional, and this particular discussion centred...

› Read more
Posted by 0 Comments News
Apr

30th

7 recent Google algorithm updates you may have missed

When Google makes changes to its search algorithm, some updates pass quietly and some make themselves known. For search marketers, it’s imperative to know when these changes happen not only so you can understand changes in rankings and traffic, but also so you can adapt your SEO best practices and optimization techniques. So, below, I’ll...

› Read more
Posted by 1 Comment SEO
Apr

29th

Receptional’s weekly digital news round-up (week ending April 26, 2013)

Here it is, our second weekly round-up of the most recent developments and useful ideas from around the digital sphere. How to build an audience with Google+ Hangouts In this article, Sarah Hill proposes how Human media – an emerging layer of social media using real-time video chat technology – can build a stronger connection...

› Read more
Posted by 0 Comments News
Apr

22nd

Receptional’s weekly digital news round-up (week ending April19, 2013)

Here’s Receptional weekly dose of the best digital marketing stories from the past week.    Google Rolls out Google+ comments within the Blogger community This week Google has integrated the comments feature of Google+ into its Blogger platform. Once you enable this feature on your blogging dashboard, you’ll be able to view both your blog’s...

› Read more
Posted by 0 Comments News
Apr

19th

Get ranking again: How to recover from Google Penguin

In April 2012, Google rolled out one of its biggest algorithmic updates in web history. Known as Google Penguin, this web spam fighting update hit the majority of websites where it hurts; their rankings.  Almost one year on, many websites haven’t been able to recuperate – and some do not even realise that they have...

› Read more
Apr

18th

5 reasons why you should stop trying to go viral

Since Google Penguin slammed “black hat SEOs” for manipulating PageRank, marketers have been desperate to create high quality content that both increases rankings and converts just as quickly as those fiendish techniques. From corporate businesses to small brands, the majority believe if they can produce that ‘one thing’ that will trend all over social media...

› Read more
Apr

15th

80 digital tips and tricks from BrightonSEO

Receptional has had a very busy (and fun) day at BrightonSEO today. Conference speakers discussed stategies in link building, SEO, ideas for content writing and various ways to harness social media. We’ve put together a list of the best bits, including top tips, quotes and practical tricks that you can go away and implement today....

› Read more
Posted by 1 Comment News