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Analytics Qualified. Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries.

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Read posts by Zoe-Lee Skelton

Apr

19th

Get ranking again: How to recover from Google Penguin

In April 2012, Google rolled out one of its biggest algorithmic updates in web history. Known as Google Penguin, this web spam fighting update hit the majority of websites where it hurts; their rankings.  Almost one year on, many websites haven’t been able to recuperate – and some do not even realise that they have...

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Apr

18th

5 reasons why you should stop trying to go viral

Since Google Penguin slammed “black hat SEOs” for manipulating PageRank, marketers have been desperate to create high quality content that both increases rankings and converts just as quickly as those fiendish techniques. From corporate businesses to small brands, the majority believe if they can produce that ‘one thing’ that will trend all over social media...

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Apr

15th

80 digital tips and tricks from BrightonSEO

Receptional has had a very busy (and fun) day at BrightonSEO today. Conference speakers discussed stategies in link building, SEO, ideas for content writing and various ways to harness social media. We’ve put together a list of the best bits, including top tips, quotes and practical tricks that you can go away and implement today....

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Posted by 1 Comment News
Apr

11th

Dixon Jones BrightonSEO: Using Big data to predict the future

Are you interested in manipulating Big Data to create real value – and predict the future at the same time! Well, @Dixon_Jones shows you how in his presentation at BrightonSEO  

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Mar

21st

The importance of Mobile Marketing Campaigns

In today’s digitally reliant society, the majority of us are attached to our mobile phones via a drip. This is why many businesses need an intravenous Mobile Marketing strategy to fully capture their audience base. Utilising responsive web design simply doesn’t cut it anymore. The nature of the mobile user has changed alongside the advent...

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Posted by 0 Comments SEO
Mar

15th

Tamagotchi App now available for Smartphones

Image courtesy http://www.mixdecoisas.com/2013/02/dica-de-aplicativo-cp-soy-tamagotchi.html Remember these?! I can hardly contain my excitement as I write this because that old essential retro pixel pet that you begged your parents to buy you back in ’97 is set to make a dirty protest all over your Smart Phone Screen (only if you were like me and forgot to...

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Posted by 4 Comments News
Mar

4th

Google enforces PageRank penalties upon UK Newspapers Websites for selling links

Interflora Penalty: Newspapers penalised for selling links It seems Interflora has taken down a couple of UK Newspapers with them, or rather, exposed the fact that they have been selling links on a massive scale. Image courtesy – http://www.sjlshots.com As the fog cleared proceeding Interflora’s penalty, Google turned to a number of regional newspapers that...

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Posted by 1 Comment News
Feb

25th

A blog about a blog: State of Search

Our very own ‘Social Sarah‘ has been handpicked to blog for State of Search once every month. Well-done Sarah! State of Search is a very influential website where a network of search savvy bloggers converge to discuss the latest trends of the search and social media landscape. We eagerly anticipate your first blog Sarah. Eagerly…...

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Posted by 2 Comments News
Feb

20th

Google Announcement: Google Adwords Enhanced Campaigns

We always look forward to these here at Receptional. It means that we are roused from the shackles of routine; we take up digital arms and face the beast head on with our heroic integrity, a power known only to digital marketers and consultants. Well, only the best in the business, just sayin’. Surprisingly this...

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Posted by 3 Comments News
Feb

11th

So long non-descript filter: Google removes not selected from Webmaster Tools

A familiar route that you and your mouse would often take has disappeared. If you haven’t yet made this discovery as it was only verified late last week, I must warn that you will either be overcome with nostalgia for something previously taken for granted, or you will bid a fond good riddance to an...

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Posted by 2 Comments News