7 Important Social Media Analytics Tools for Online Retailers

7 Important Social Media Analytics Tools for Online Retailers

Retailers: if you’re not using social media as a marketing avenue, you’re missing out. In recent years, social media has become both a source of retail inspiration and a catalyst for driving sales and website traffic. Many ecommerce sites are reporting “higher conversion rates” from customers referred by social networks. […]

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What are Digital Analytics?

What are Digital Analytics?

Big data has been one of the hottest buzz words in the digital marketing space for the past few years. The evolution of cloud computing – infinite computing power connected through real-time communication networks – has made data collection more affordable. The explosion of connected devices – smart phones, tablets […]

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Six Common Discrepancies between AdWords Clicks & Analytics Visits

This is a topic of much frustration for many people. I wrote a post on this some years ago, which Google actually used for some time in their official help pages, but it is still something that we get asked regularly, so I thought it would be worth revisiting. The […]

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