6 Steps to Become a Conversion Scientist

6 Steps to Become a Conversion Scientist

NOW that’s what I call Diversity Bias! Here’s how to conduct a Conversion Rate Optimisation (CRO) test like a real scientist. With this approach, you can assure your client that you’re conducting the right tests in the right way, to get the best return on their investment. Look for clues […]

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How to increase prices by 17% without losing sales

How to increase prices by 17% without losing sales

If you made it along to BrightonSEO on Friday 13 September you may have attended my presentation about “increasing prices without losing sales”. If not, I’ve translated it into this article to help those of you who are dubious about asking for more from your prospects.   It’s an odd […]

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