5 Steps to Create Content That’s Better than Your Competitors’

5 Steps to Create Content That’s Better than Your Competitors’

Everyone and every business is publishing content. But the sheer volume being produced is stopping brands from standing out. Guess what though? It’s not your competitor’s daily content blast that’s hindering your success: in actual fact you could be sabotaging your growth yourself by creating content lacking any focus or […]

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How To Run A Business Blog That Converts Leads Into Sales

How To Run A Business Blog That Converts Leads Into Sales

Sure, you know you ’need’ a blog – but it’s either still on the ‘to do’ list or it’s been tacked on as an afterthought. Either way, you’re probably here because you’re not getting much success from it and want to change that. Used correctly, a business blog has the […]

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7 Content Marketing Predictions For 2016

7 Content Marketing Predictions For 2016

Each year marketing experts tout their predictions for the year ahead. The majority are rehashed versions of last year’s predictions which don’t offer any fresh insight. So this year, I decided to pick the top seven most interesting and realistic predictions from around the web geared towards content marketing, from […]

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How to Write the Perfect Blog Post: a Simple 8 Step Formula

How to Write the Perfect Blog Post: a Simple 8 Step Formula

You will have heard that ‘blogging’, or writing a blog, is a key element of effective digital marketing. Blogging is crucial for a variety of reasons; it’s a great way to publish fresh content on your site, it helps your site to rank for relevant keywords and attract traffic, and […]

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7 Proven Strategies to Drive More Traffic to Your Website

7 Proven Strategies to Drive More Traffic to Your Website

The first thing to do when you launch a new blog is to produce content.  You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come.  Well, sorry, but attracting traffic is not that straightforward. A lack of traffic is one […]

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5 Content Types That Always Get Links

5 Content Types That Always Get Links

How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing […]

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The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase […]

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Email Marketing: 6 Must Do’s & 5 Definite Don’ts

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic […]

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14 Essential Tips for a Profitable Ecommerce Website

14 Essential Tips for a Profitable Ecommerce Website

According to a 2013 report by the ONS (Office for National Statistics): “72% of UK adults bought goods or services online” With more and more shoppers turning to online stores, businesses around the world now rely on their websites to bring in a large chunk of their total revenue. I’m […]

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Three Easy Ways To Find Content Ideas In Google Analytics

Three Easy Ways To Find Content Ideas In Google Analytics

Content marketing is taking off fast. Most online marketers are planning to produce more content next year and that trend will continue. There are millions of frantic fingers typing out fresh content at an alarming rate. Yet, there’s a dearth of great content ideas. So how can you grab the […]

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