Receptional’s Top 10 Digital Marketing Articles From 2014

Receptional’s Top 10 Digital Marketing Articles From 2014

To top off a great year of content from Receptional, we’ve pulled together 10 of the most popular articles from our blog. Just in case you missed them first time round! 1. Nineteen things Matt Cutts said in 2013 that changed the way we build links At the beginning of […]

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About 90 Tips & Tricks from SESLondon (Day Two)

About 90 Tips & Tricks from SESLondon (Day Two)

Team Receptional spent a second day at the search marketing extravaganza that is the SES London conference. The key focal point from today was the increasing importance of having a mobile strategy. Mobile searches and queries are growing at a remarkable rate and a large number of searches have local […]

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Yahoo!'s 30 days of new logos

Original version: Day 1: Day 2: Day 3: Day 4: Day 5: Day 6: Day 7: Day 8: Day 9: Day 10: Day 11: Day 12: Day 13: Day 14: Day 15: Day 16: Day 17: Day 18: Day 19: Day 20: Day 21: Day 22: Day 23: Day 24: […]

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Increase Your AdWords CTR In Under Ten Minutes! [Part 1]

Are your click-through rates (CTRs) stuck in a rut? Have you created and tested ad copy over and over until you’re blue in the face and are still struggling to reach that elusive next level? Wondering how you can improve your paid search CTR without changing your ad copy? Then […]

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Fight off your Adwords PPC competitors with Google's Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content […]

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Google Analytics adds ‘Cost Analysis’ feature

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. As spotted today, a ‘Cost Analysis’ tab has been added […]

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Why Don’t Google’s Seller Ratings Add Up?

Browsing Google Product listings recently, I noticed that the seller ratings seemed much higher than you would expect based on the breakdown of reviews provided. Companies with many 1 star reviews seemed to enjoy quite high averages which didn’t seem to add up. In the interests of science, I took […]

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The Perils of Google's Soft 404 Detection

A soft 404 is basically an error page with the technical part wrong (the error code). I’ll save you the tech stuff, which Google themselves explain well enough.  So, when Google visits a page, it checks for common words used to denote an error page – "page not found" "error", […]

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The Perils of Google’s Soft 404 Detection

A soft 404 is basically an error page with the technical part wrong (the error code). I’ll save you the tech stuff, which Google themselves explain well enough.  So, when Google visits a page, it checks for common words used to denote an error page – "page not found" "error", […]

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Guest Post: Use Site Acceleration to Increase Your Search Engine Rankings and eCommerce Revenue

Guest Post by David Henzel Learn how to use site acceleration to convert more people and make more money! I was shopping for a watch yesterday, and I found an affiliate marketing site selling every type of watch under the Sun. It was well-optimized for searches for specific types of […]

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