The Key to Succeeding with your Local SEO

The Key to Succeeding with your Local SEO

It may be easy to believe that normal SEO activity will give you the results you want, no matter the business, but this is simply not true. Local SEO is very different to on-page SEO and requires particular attention to ensure that your locations get the right exposure in the […]

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How Do I Get Started In PPC?

How Do I Get Started In PPC?

Being new to Google AdWords and Pay-Per-Click in general, I found it difficult to get started, I didn’t know where to begin, what to do or where to turn. I consistently would ask myself ‘how do I get started in PPC?’ Luckily for me I managed to find a company […]

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10 Common Schema Problems and How to Fix Them

10 Common Schema Problems and How to Fix Them

We recently talked about rich snippets, aka structured data or schema.org, and how implementing them can benefit your website by attracting more visits. Google’s documentation on how it uses schema has significantly improved over the years, but it still leaves many searching in the murky waters of micro-data for solid […]

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How to Prepare your Site for Google’s Upcoming ’Posts’ Feature

How to Prepare your Site for Google’s Upcoming ’Posts’ Feature

You might not have noticed, but lately verified individuals and organisations have been able to post text, images and videos directly to Google, with results appearing instantly in related search results in a card-like format which can be shared on social media. At the moment the mysterious new feature is […]

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Watch Out Wordstream! Google AdWords Now Gives You An Account Health Score

Watch Out Wordstream! Google AdWords Now Gives You An Account Health Score

As most people are aware, Google has an army of product engineers working on new features to keep Google at the top of the digital advertising world. This is not only to ensure that they offer the best possible services but also so that businesses and agencies keep spending money […]

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Rich snippets for stupid people, and, errr… you

Rich snippets for stupid people, and, errr… you

Rich Snippets display additional, small content snippets from webpages within Search Engine Results Pages (SERPs) using structured data to mark-up content. Google introduced Rich Snippets to their results in May 2009, serving as a ‘sneak preview’ of Google Search results by adding extra information to a search listing that helps […]

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The Secret to Getting More Social Media Traffic that You’ve Been Missing

The Secret to Getting More Social Media Traffic that You’ve Been Missing

Most of us know that social media sites are now major drivers of most web traffic, so the stakes are high that we succeed on them. We are in control of how our own posts appear on these sites – but what about when other people share pages from our […]

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The Social Media Metrics That Matter To Business Growth

The Social Media Metrics That Matter To Business Growth

Social media. It’s all about the number of followers you have, right? Wrong. There are many brands that simply focus on vanity metrics (i.e. the number of followers they have), however, when it comes to social media, it doesn’t matter about the size of your audience; it’s rather what you […]

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8 Common SEO Myths Exposed

8 Common SEO Myths Exposed

Search engines such as Google update their algorithm hundreds of times each year. For SEOs, it is a never ending task staying ahead of the curve. With every change to Google’s algorithm, there exists the potential for a massive shift in what constitutes best practice. If you’re not involved in […]

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7 Definitive Do’s and Don’ts of Google AdWords Pay Per Click

7 Definitive Do’s and Don’ts of Google AdWords Pay Per Click

Using Google AdWords or Bing Advertising can be one of the most efficient and most effective ways to drive highly targeted traffic to your websites and/or landing pages in a relatively quicker time frame than other digital marketing campaigns. However, there is a cost involved as there is with other […]

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