5 Social Media Trends For 2017 That Businesses Need To Know About

5 Social Media Trends For 2017 That Businesses Need To Know About

Social Media can seem intimidating for businesses. It’s a channel dominated by influencers, celebrities and your average Joe, so it’s easy to see why some smaller businesses feel like they get lost in the crowd. Despite this, social media is becoming an essential tool for businesses in more ways than […]

Read More >
Google And Bing In 2017: 5 Things You Didn’t Know You Needed To Optimise For

Google And Bing In 2017: 5 Things You Didn’t Know You Needed To Optimise For

We’ve covered the basics of SEO many times on the Receptional blog. But today, we would like to let you in on five advanced features that will tip the scales in your favour in 2017. Optimise your Parameters Parameters are affixed to URLs following a question mark (?), often in […]

Read More >
9 SEO Tips for a Successful Site Migration or Re-design

9 SEO Tips for a Successful Site Migration or Re-design

Site migration or a re-design could mean a number of different things. New look, new content, new URLs, new CMS, different domain or new hosting. Whatever the case may be, in terms of search engine optimisation (SEO) your strategy for handling the switchover is mostly about damage control, but it’s […]

Read More >
How To Get The Most Out Of Your Social Advertising Spend

How To Get The Most Out Of Your Social Advertising Spend

It seems that every company, charity and foundation are seeking to get social media attention and trying to achieve this by advertising across social platforms, attempting to ‘go viral’. However, for every success, like the ALS Ice Bucket challenge, there is a flop. Total Beauty, for example, confused Oprah with Whoopi […]

Read More >
7 Easy Steps to Perfectly Optimise Your Images

7 Easy Steps to Perfectly Optimise Your Images

When it comes to SEO, optimising images is often considered low priority, when actually, they can be extremely influential in improving your site’s click-through rate (CTR), bounce rate and, ultimately, your ranking. According to HubSpot, content with relevant images get 94% more views than content without relevant images. However, this doesn’t […]

Read More >
Receptional Gives PPC Presentation at Google HQ

Receptional Gives PPC Presentation at Google HQ

Our very own Senior Paid Search Consultant, Chris Whyatt, travelled to Google HQ yesterday to give a PPC presentation to a hundred of the UK’s leading marketers and eCommerce businesses. Back in April Receptional were pinpointed by Google as one of the 30 best-performing agencies in the UK. As a […]

Read More >
5 Vital Reasons Why Your Business Should Be Using LinkedIn

5 Vital Reasons Why Your Business Should Be Using LinkedIn

Using LinkedIn as a social media platform for businesses is often overlooked. Many view the site as useful only for job hunting and for growing your professional network. However, using LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their […]

Read More >
The Key to Succeeding with your Local SEO

The Key to Succeeding with your Local SEO

It may be easy to believe that normal SEO activity will give you the results you want, no matter the business, but this is simply not true. Local SEO is very different to on-page SEO and requires particular attention to ensure that your locations get the right exposure in the […]

Read More >
How Do I Get Started In PPC?

How Do I Get Started In PPC?

Being new to Google AdWords and Pay-Per-Click in general, I found it difficult to get started, I didn’t know where to begin, what to do or where to turn. I consistently would ask myself ‘how do I get started in PPC?’ Luckily for me I managed to find a company […]

Read More >
10 Common Schema Problems and How to Fix Them

10 Common Schema Problems and How to Fix Them

We recently talked about rich snippets, aka structured data or schema.org, and how implementing them can benefit your website by attracting more visits. Google’s documentation on how it uses schema has significantly improved over the years, but it still leaves many searching in the murky waters of micro-data for solid […]

Read More >