How To Get The Most Out Of Your Social Advertising Spend

How To Get The Most Out Of Your Social Advertising Spend

It seems that every company, charity and foundation are seeking to get social media attention and trying to achieve this by advertising across social platforms, attempting to ‘go viral’. However, for every success, like the ALS Ice Bucket challenge, there is a flop. Total Beauty, for example, confused Oprah with Whoopi […]

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7 Easy Steps to Perfectly Optimise Your Images

7 Easy Steps to Perfectly Optimise Your Images

When it comes to SEO, optimising images is often considered low priority, when actually, they can be extremely influential in improving your site’s click-through rate (CTR), bounce rate and, ultimately, your ranking. According to HubSpot, content with relevant images get 94% more views than content without relevant images. However, this doesn’t […]

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Receptional Gives PPC Presentation at Google HQ

Receptional Gives PPC Presentation at Google HQ

Our very own Senior Paid Search Consultant, Chris Whyatt, travelled to Google HQ yesterday to give a PPC presentation to a hundred of the UK’s leading marketers and eCommerce businesses. Back in April Receptional were pinpointed by Google as one of the 30 best-performing agencies in the UK. As a […]

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5 Vital Reasons Why Your Business Should Be Using LinkedIn

5 Vital Reasons Why Your Business Should Be Using LinkedIn

Using LinkedIn as a social media platform for businesses is often overlooked. Many view the site as useful only for job hunting and for growing your professional network. However, using LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their […]

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The Key to Succeeding with your Local SEO

The Key to Succeeding with your Local SEO

It may be easy to believe that normal SEO activity will give you the results you want, no matter the business, but this is simply not true. Local SEO is very different to on-page SEO and requires particular attention to ensure that your locations get the right exposure in the […]

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How Do I Get Started In PPC?

How Do I Get Started In PPC?

Being new to Google AdWords and Pay-Per-Click in general, I found it difficult to get started, I didn’t know where to begin, what to do or where to turn. I consistently would ask myself ‘how do I get started in PPC?’ Luckily for me I managed to find a company […]

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10 Common Schema Problems and How to Fix Them

10 Common Schema Problems and How to Fix Them

We recently talked about rich snippets, aka structured data or schema.org, and how implementing them can benefit your website by attracting more visits. Google’s documentation on how it uses schema has significantly improved over the years, but it still leaves many searching in the murky waters of micro-data for solid […]

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How to Prepare your Site for Google’s Upcoming ’Posts’ Feature

How to Prepare your Site for Google’s Upcoming ’Posts’ Feature

You might not have noticed, but lately verified individuals and organisations have been able to post text, images and videos directly to Google, with results appearing instantly in related search results in a card-like format which can be shared on social media. At the moment the mysterious new feature is […]

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Watch Out Wordstream! Google AdWords Now Gives You An Account Health Score

Watch Out Wordstream! Google AdWords Now Gives You An Account Health Score

As most people are aware, Google has an army of product engineers working on new features to keep Google at the top of the digital advertising world. This is not only to ensure that they offer the best possible services but also so that businesses and agencies keep spending money […]

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Rich snippets for stupid people, and, errr… you

Rich snippets for stupid people, and, errr… you

Rich Snippets display additional, small content snippets from webpages within Search Engine Results Pages (SERPs) using structured data to mark-up content. Google introduced Rich Snippets to their results in May 2009, serving as a ‘sneak preview’ of Google Search results by adding extra information to a search listing that helps […]

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