How To Get The Most Out Of Your Social Advertising Spend

How To Get The Most Out Of Your Social Advertising Spend

It seems that every company, charity and foundation are seeking to get social media attention and trying to achieve this by advertising across social platforms, attempting to ‘go viral’. However, for every success, like the ALS Ice Bucket challenge, there is a flop. Total Beauty, for example, confused Oprah with Whoopi […]

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5 Vital Reasons Why Your Business Should Be Using LinkedIn

5 Vital Reasons Why Your Business Should Be Using LinkedIn

Using LinkedIn as a social media platform for businesses is often overlooked. Many view the site as useful only for job hunting and for growing your professional network. However, using LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their […]

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The Secret to Getting More Social Media Traffic that You’ve Been Missing

The Secret to Getting More Social Media Traffic that You’ve Been Missing

Most of us know that social media sites are now major drivers of most web traffic, so the stakes are high that we succeed on them. We are in control of how our own posts appear on these sites – but what about when other people share pages from our […]

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The Social Media Metrics That Matter To Business Growth

The Social Media Metrics That Matter To Business Growth

Social media. It’s all about the number of followers you have, right? Wrong. There are many brands that simply focus on vanity metrics (i.e. the number of followers they have), however, when it comes to social media, it doesn’t matter about the size of your audience; it’s rather what you […]

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7 Tips to Promote Your Content and Brand on Social Media

7 Tips to Promote Your Content and Brand on Social Media

Social media, by now everyone knows how important it is, right? Simply by doing a quick Google search you can find hundreds of pages about how you can use social media correctly, or find suggestions on the best way to use your social media accounts. Personally, I love social media. […]

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5 Lessons from Brands Using Twitter to get Followers and Boost Business

5 Lessons from Brands Using Twitter to get Followers and Boost Business

If you’re a brand and you aren’t using Twitter, I have to ask, why not? The majority of businesses have already jumped on Twitter because it is a free channel to promote their business and connect with their customers. Twitter has 100 million active daily users, which means there is […]

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7 Important Social Media Analytics Tools for Online Retailers

7 Important Social Media Analytics Tools for Online Retailers

Retailers: if you’re not using social media as a marketing avenue, you’re missing out. In recent years, social media has become both a source of retail inspiration and a catalyst for driving sales and website traffic. Many ecommerce sites are reporting “higher conversion rates” from customers referred by social networks. […]

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Advanced Search Operators: How to Mine Twitter for Valuable Business Leads

Advanced Search Operators: How to Mine Twitter for Valuable Business Leads

Twitter can be a great way of investigating your market – and finding new leads for your business. Launched in 2006, Twitter now has more than 230 million users. And those users post about 500 million Tweets every day. That’s a lot of information. In January 2014 Twitter announced that it is […]

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The Best Social Media Monitoring Tools For Your Budget

The Best Social Media Monitoring Tools For Your Budget

We all know monitoring your social media campaigns is essential to their success, but where do you start? Tools are indispensable assets for helping you monitor your social activity. Knowing what you want to monitor first will help you chose the right tool. Select the best for your budget When […]

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