Receptional's Digital Marketing Tips For 2014
Hello and and a big Happy New Year! I hope you’ve had a great start to 2014. Here at Receptional HQ, we want to make sure your digital performance is at its very best for 2014. In this 4-minute video, we’ve put together our top tips for social media, content marketing, SEO (Search Engine Optimization), PPC (Pay-Per-Click) and we discuss the potential for building your own data sets in 2014. Enjoy!
Video transcriptionTip 1: Find new sources of data. From Dixon Jones, Co-Founder, Director “My tip for 2014, is that we saw in 2013 a huge amount of data being taken away from the search industry and the internet marketing industry as the big players tried to protect their data supplies, and tried to keep their information close. So, for 2014, you should really be open to finding new sources of data – big data in particular – and information that is yours, and that differentiates you from the information your competitors have in the market place. If you don’t do that, you’re going to be relying entirely on the data that’s supplied to you from the very person that you effectively have to pay. So, be careful about your data sources”. Tip 2: Test Google Shopping. From Matt Loughlin, Head of Paid Search “Firstly, I would say that Google Shopping campaigns have been working very well for our clients this year, delivering strong levels of sales at very low CPAs. So, if you are an e-commerce retailer, I would strongly urge you to consider using these in 2014. Secondly, I would also say that developments to AdWords remarketing system have worked very well last year, in the form of dynamic remarketing for retailers, and remarketing list for search ads, and again, I would say that if you are a running an e-commerce site and not using these forms of remarketing at present, then you should strongly consider using these in 2014”. Tip 3: Kick-start your social media activity. From Sarah Bradley, Head of Social Media “We are seeing a new generation of social media users shape and mould the way we communicate. 2014 will start to sift out the networks and the brands that aren’t adapting to the way social media is being used. My advice is, don’t get left behind. Invest in some good social media training, start being more social instead of doing more social”. Tip 4: Personalise your Content. From Zoe-Lee Skelton, SEO Content Writer “Content marketing is going to continue to gather pace for 2014. So here are my top tips. You’ll want to continue publishing great content to raise awareness and engage clients, but you should consider personalising your content for the end user. Consumers want to feel like you’re speaking directly to them, rather than addressing them as big sets of data you’ve pulled from analytics software. If you can create content targeted towards individual contexts, you’ll start realising the true value of each customer engaging with each piece of content. Start treating people as individuals. Content is no longer king, context is king”. Tip 5: Use Google Tag Manager. From Liang Chen, Senior SEO Consultant “Tag manager by Google has been a wonderful tool for us in 2013, it helped us to simplify the tracking setups, code maintenance, and helped us to improve the efficiency of tracking implementation. If you haven’t used it yet, I would highly recommend it to you to give it a go in 2014”. Tip 6: Make sure your website is technically sound. From Syed Shezhad, Senior SEO Consultant “From an SEO viewpoint, 2013 has been an extremely eventful year in terms of updates from Google, Who, despite enjoying its 15th birthday, has been very busy with further releases of Penguin, Panda and of course the introduction of their new Hummingbird search algorithm. With all of those updates, it means more websites who are providing a poor user experience and are involved in black hat SEO activities, will get penalised. So here is my advice to you to achieve the highest possible return on investment (ROI) from your website in 2014:
- Firstly, make sure your website is technically sound. If search engines can’t crawl your site easily, your site won’t get indexed correctly.
- Secondly, provide best quality content that is enticing and engaging.
- Finally, make sure users on your website find information easily and quickly.