Facebook preparing mobile advertising platform
Facebook is putting together a mobile advertising offering that will be launched by the end of March 2012, consisting initially of sponsored stories ads, which feature individuals’ Facebook interactions with brands in their peers’ news feeds.
With the increase of mobile technology, both smartphones and tablets, over a third of Facebook users already access the social network through their mobile devices. Currently, no ads are shown on Facebook’s mobile platform.
New York research firm EMarketer Inc. predict Facebook’s revenues to rise to as much as $6.9bn, up from an estimated $4.3bn this year. Like Google, the majority of their profits will come from advertising revenue, and it’s very likely that, like Google, mobile advertising will play a big part of next year’s income.