One of the main benefits of placing image display ads on the Google Display Network (GDN) is the opportunity to considerably increase your online brand awareness whilst visually engaging your audience and consequently increase brand-name search traffic to your site.
Google (2010) states that users spend around 5% of time searching and 47% of their time reading web content. Appearing on these pages with a strong visual message increases, or in some cases, creates brand awareness and leads to sales along the entire spectrum of the consumer buying cycle.
Google Display Network: Cost Effective Sales and Leads
In its entirety the GDN offers you a great opportunity to increase your sales and for those who don’t click on your ad you are essentially benefiting from free advertising. (Providing ads are set up on a Cost Per Click basis)
Targeting on the Display Network
Ads can be contextually targeted by using relevant keywords and automatic placements. Alternatively specific placements can be chosen enabling you to have complete control over where your ad will be shown. The Google Ad Planner tool can be used to discover and chose relevant placements for your ads.
To create image ads Google currently offer a free ad builder tool. However, this tool is currently somewhat limited in terms of the how professional an image can look (example shown on the right) but displaying a clean and simple image can be highly effective in raising brand awareness and if placed in the right context highly effective in generating ROI.
Professional Google Advertising Management
If you would like any more information on this subject or are interested in having a professional marketing agency create and manage a display network campaign for your business, feel free to leave me a comment below and I will get back to you as soon as possible or contact us via the contact form.