Google Analytics adds ‘Cost Analysis’ feature
Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta.
As spotted today, a ‘Cost Analysis’ tab has been added in Google Analytics within the Traffic Sources section.
This new feature is currently in Beta mode and does not appear within all of our Analytics accounts.
For those that have access, the Cost Analysis feature allows you to import Cost Data to non-Google paid campaigns. So users can import cost data from any foreign digital source, such as Microsoft AdCenter, email marketing campaigns, affiliates and even social traffic for example.
The cost data is all of the relevant data for those campaigns; the name, data, impressions, clicks and the cost of the campaign etc.
You can now export data from non-Google paid campaigns and upload it straight into your Google Analytics account. Thus giving you a detailed ROI analysis for all of your paid campaigns in one space.
The custom data source entity is made up of the following:
A unique identification for the custom data source. This is automatically generated once the custom data source is created.
Name of the custom data source.
Description of the custom data source.
The type of data that can be uploaded to the custom data source. For cost data uploads the data type is “cost”.
A list of profiles linked to a custom data source. Once the data has been uploaded to a custom data source it will only be included in reports for profiles that are linked to it. At least one profile should be linked to a custom data source.
Note: There will be a delay before cost data is available in the reports of newly linked or relinked profiles.
Before uploading cost data to Google Analytics a custom data source needs to be created. Whilst it is still in Beta mode custom data sources can only be created through the Analytics web interface at this stage.
Once you have uploaded your cost data to Google Analytics you may have to wait up to 12 hours for it to be processed. Once the data has been processed it will be available in reports for your profiles that are linked to the custom data source.