Similar to Facebook’s ‘Fan Pages’, Google+ are apparently working towards ‘Pages’ for companies.
Mike Blumenthal wrote the following on his latest blog:
“Yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can”.
For now, we can only assume these pages will work similar to Facebook Pages, but with some potential added Google SEO benefits.